Worries of German enterprises: Can we resist the competition of Chinese enterprises with innovation?

Abstract, the chairman of the German Federation of Machinery and Equipment Manufacturing Festig said in an interview with Reuters last week, "We must always be vigilant. Enterprises must open their distance with competitors from Asia through innovation." Festeg stressed German company...
Festeg, chairman of the German Federation of Machinery and Equipment Manufacturing, said in an interview with Reuters last week, "We must always be vigilant. Companies must innovate and open distance from competitors from Asia." Festig stressed Germany Companies must always maintain their strengths. At the same time, products at medium and low prices should be added to further expand local production. The chairman of the Federation of Machinery Manufacturing Industries believes that there will be no large-scale wave of German companies acquiring Chinese companies or Chinese acquiring machinery manufacturing companies in Germany.

Fesger said that German machine builders typically invest 4.5% of their profits in new product development and technology improvements. However, quality alone does not guarantee the successful occupation of the international market. “We must also find the right combination to provide customers at all levels with what they can afford,” says Fesker. This goal can be achieved through cooperation with local vendors. In addition, manufacturers can create protective walls for their high-end products by providing simple mechanical equipment.

The German Federation of Machinery and Equipment Manufacturers believes that in 2014, the global machinery manufacturing industry's turnover will increase by 5%. China also plays an important role here. Because only China's machinery manufacturing industry is estimated to receive a 7% increase. Festel believes that despite this, German companies in China will be only a few cases. Not long ago, the German machinery manufacturer TRUMPF Group purchased a majority stake in Jinfangyuan Company of Jiangsu Province of China after two years of negotiations. Festeg said that Chinese companies are usually more employees, but lack new technology, so investors are not interested. There are currently about 200 German machinery manufacturers producing, sales and after-sales services in China that are three times that number. Therefore, Germany invests more in China than in China.

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