Abstract The number of car ownership of 120 million vehicles and the increase of more than 10 million vehicles per year make China's automotive aftermarket market optimistic for the industry. The blue book of China's automotive aftermarket released recently announced that the Chinese automotive aftermarket will maintain a high-speed growth of more than double digits every year for the next 10-15 years...
The car ownership of 120 million vehicles and the annual increase of more than 10 million vehicles make China's automotive aftermarket market optimistic for the industry. The blue book of China's automotive aftermarket released recently announced that China's automotive aftermarket will maintain a high-speed growth of more than double digits every year in the next 10-15 years. In 2015, China's automobile after-sales market is expected to increase its output value to 700 billion yuan. The first big car aftermarket. The blue book jointly issued by the Hebei Committee of the China Council for the Promotion of International Trade and the Hebei International Chamber of Commerce Automobile Aftermarket Professional Committee said that since 2009, China’s automobile sales have exceeded 10 million, and the number of vehicle sales has been the first in the world for three consecutive years. . The data shows that the current car ownership in China has reached 120 million, with an annual growth rate of 14%. Car repair, spare parts replacement, refurbishment and beauty, used car trading, scrap car dismantling and other industries will usher in a huge market space.
The so-called aftermarket of the automobile refers to the various services in the process of using the automobile after the sale of the automobile, and is a series of trading activities arising from various subsequent needs and services in the after-sales use of the automobile in the process from the sale to the end of the automobile. The general term. Since the earliest maintenance and accessories industry, the automotive aftermarket has included seven categories including car maintenance, insurance, repair and accessories, auto finance, car modification, used car and car rental, and car e-commerce.
The Blue Book predicts that in the next 10-15 years, China's auto aftermarket will maintain a high-speed growth of more than double digits per year. By 2015, the output value of China's auto aftermarket is expected to increase to 700 billion yuan, becoming the world's largest auto aftermarket. In fact, this high-speed growth momentum has emerged in the past few years. The Blue Book quoted China’s consumer network statistics as showing that the after-market market turnover in 2005 was 88 billion yuan, soaring to 240 billion yuan in 2009 and 500 billion yuan in 2012. The annual growth rate reached 26.9%, exceeding the average annual growth rate of China's automobile sales.
Some economically developed provinces have recognized the importance of developing automobile maintenance chain enterprises, increasing the scale effect and brand effect, and successively introduced policies to encourage and support the development of chain maintenance enterprises, and actively guide enterprises to take the road of specialized chain operations.
The Blue Book reminds that with the rapid growth of the automotive aftermarket and fierce domestic and international market competition, there must be new developments and changes in the production, marketing and after-sales markets, among which marketing skilled and after-skilled talents as well as after-sales and sales markets The situation of rapid development and incompatibility has become increasingly prominent, restricting the development of the automotive aftermarket and even the automobile sales market. Therefore, it is imperative to improve the quality of the automotive aftermarket.
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