The watershed, of course, is stronger and weaker. The low-end products can push the price to the limit, and the high-end products will also develop in the more extreme direction.
The above is the analysis and understanding of many industries in the industry. Then, in the first year of the industry's watershed, what kind of development trend will the industry show? How can traditional smart lock enterprises under the attack of Haier, ZTE, Lenovo, Haikang and other giants to highlight the encirclement and seize the market opportunity.
Where is the traditional enterprise road that the smart lock industry encounters under the giants? (Image source network)
It’s too early for the industry to heat up the big brands.
For a long time, smart homes have been regarded by the major giants as the living room economy, so various intelligent audio and video, smart home appliances, intelligent lighting, and so on have emerged endlessly. However, after the big investment, the giants found that it was only "thunder and big, and the rain was small", and the users did not pay the bill.
Therefore, under the background that the market is immature and consumer acceptance has not yet reached the promotion of industrial consumption upgrade, all the giants are seeking new breakthroughs in the field of smart home, so the door lock becomes the “hardest hit†and the door lock is intelligent. It has also become the battlefield for their battles.
Why do giants switch from the living room to the door lock? In fact, it is very simple. The price of smart home appliances such as smart home appliances is so high that it is not easy to realize, and the investment is much higher than the output. Secondly, although smart homes are difficult to benefit in the short term, the intelligence is The future trend, so no one is willing to give up this big cake, so look to the more grounded smart lock.
At present, the so-called smart home appliances such as smart home appliances, smart audio and video, and too much emphasis on the word "smart" have not cut the pain of users. Compared with traditional locks , smart locks can provide users with a tangible and visible experience in terms of safety and convenience.
Therefore, in addition to the giants such as Haier, ZTE, Dahua, Hikvision, Lenovo, Skyworth, Rongshida, and Chint, which are now entering the smart lock industry, more giants will enter the smart lock industry in the future.
Although there are many giants coming in, there are not many successful ones. Haier is one of the most successful giants. With its U+ platform and brand advantages, it has achieved considerable sales in platforms such as Jingdong and Tmall. ZTE is also considered a dark horse. The first product in Jingdong has squeezed into the top ten of the 2016 smart lock industry crowdfunding with more than 20 million crowdfunding funds.
The smart locks of giants such as Dahua, Haikang, and Chint have also achieved certain results, but it is still too early to ship. Therefore, it is too early for the major giants to form a wall around the traditional smart lock brand.
Industry watershed should go left or right
With the participation of major players, the industry will become more mature and competition will be further fierce. Therefore, in order to "live", many low-end enterprises only continue to reduce costs, and the price war has become a choice for many companies. Therefore, at major exhibitions, many smart lock companies attract agents and door companies at low prices. Some prices are as low as 299 yuan.
On a certain treasure, three or four hundred and seventy-eight smart locks abound. I remember that last year, when I interviewed a company in Shenzhen, I learned that the ex-factory price of the smart lock of the enterprise was only over 500. The author could not help but ask: "Is there such a low ex-factory price, and profit?" The person in charge of the company said: "Small profits but quick turnover." Well, one can earn dozens of pieces before."
Low-end products have demand in that era, and high-end products also have a market. Many agents have repeatedly responded to the author: the ex-factory price of smart locks such as Cadiz, VOC, Rolex, and Romans is generally high, all above 1200, and there are very few smart locks with an ex-factory price below 1000. But you must have a valuable reason. The ex-factory price of these brands is high, but consumers are more recognized for their quality, stability and service.
In the high-end field, Romans is also considered a "black horse". With the "automatic smart lock" and the cool, stylish appearance, it has been popular in the north and south for two years. Last month, Yunding Technology just released a brand new home smart lock brand, with a new appearance of black technology such as "embedded Huawei mate9 with the same fingerprint chip" and "artificial intelligence", but also set off a lot of waves. Although these people in the industry think it is nothing, but for the user, only see who's propaganda is doing well.
Therefore, above this watershed, the low end can be made cheaper, and the high end can be further developed in the direction of extremes. Therefore, whether to go left or above the wind outlet will determine the fate and future of the company.
Where are the big giants hitting the traditional enterprise road?
The market is big and the future is coming. Under the attack of giants such as Haier, ZTE, Dahua, Hikvision, Lenovo, Skyworth, Rongshida, and Chint, there are only three companies in the future based on this watershed: one is to win by quality and integrate industry resources. The high-end brand enterprise; the other is the low-end brand with low price as the competitive advantage and small profits but quick turnover; the third is the enterprise without the brand and only the foundry.
High-end brand enterprises that win by quality and integrate industry resources can also be divided into two types: one is Apple-style smart lock enterprise, which has no production line, but can integrate global resources and do its own innovation, R&D and market; The other is Huawei and Samsung-style smart lock enterprises, which not only have strong research and development capabilities, but also have strong production capacity.
At present, smart locks are still in the incubation period, and there will be a lot of uncertainty in the future market, but it can be confirmed that the market capacity is large and there are many opportunities. But the choice is very important. If you choose to be a brand enterprise, you can do Apple, Samsung and Huawei, which may be the future smart locks; if you choose to be a low-end brand, you may become the next Tianyu and Waveguide; if you choose to do OEM Enterprises, the production line has been completed, and the quality has been controlled, perhaps Foxconn in the smart lock industry.
The author believes that choosing to be a brand enterprise is the best way, but product development and technological innovation must be given top priority. But innovation can't be useless innovation, and it can't be innovative for innovation. It must start from the needs of users.
Dare to ask where the road is, the road is at your own feet. See how you choose. If your goal is Apple, Samsung or Huawei in the smart lock world, then go to R&D, do a good job, do a good job, and give back to the society with good products.
LED Flood lights always for flood lights to light a wide or narrow place, like a tree, figure, building frame, landscape lighting, stadium lighgting, etc. As a outdoor led lighting, the flood light is waterproof. Floodlight run on 12V, 24V, 110V-220V, and the dmx led flood light can control by standard dmx LED Controller, like sunlite, madrix, etc. The flood lights panel can be rectangle, square, round, two head flood lights.The output wattage from 9W led flood light, 18W led flood light, 30W led flood light, 36W led flood light, upto 72W led flood light, 144W led flood light.
Photo show of LED Flood light:
Led Flood Light,Flood Lights,24V Led Flood Lights,Waterproof Led Flood Light
Shenzhen Iseeled Technology Co., Ltd. , https://www.iseeledlight.com