Following the slump in sales in March and April, May Day ushered in the physical store sales golden period. With the spring and summer solstice, seasonal consumption and seasonal consumption are rising. At this time, recommending new products and increasing promotional efforts are conducive to stimulating consumers' desire to purchase. How to prepare? How to choose gifts to send?
Before the May 1st preparation, we need to accomplish the following seven aspects:
1, set the target, and split the target
Formulate staged promotional goals. Almost every store will have a monthly goal, a weekly goal... and after the “May 1st†holiday, it is necessary to formulate a staged promotion target after the promotion plan is planned, and to subdivide it into individuals and every day.
2, incentive incentives:
According to the staged promotional targets, the incentive mechanism is set up, and 51 is regarded as the most important sales cycle in the first half of the year. Therefore, an incentive mechanism can be set up specifically for the May 1st period and the target.
3, mobilize the General Assembly:
Prior to the May 1st, an employee mobilization meeting could be held for the target period. For example, you could play PK and so on. Let employees enter the May 1 Golden Week with passion.
4, training:
Design a set of scientific promotion plans for May 1st and conduct employee training for the promotion plan to convey the details of the activities to each clerk. Let each employee clearly understand the principles of the promotion plan, sales attention points and other issues.
5, customer invitation promotion:
For large-scale holidays such as May Day, we must do extensive and substantial publicity in advance. A one-to-one invitation can be made for VIP customers, and a different industry shop can be found in advance for alliance, and customers can be invited in advance through WeChat, Internet, and other Internet tools.
6, create atmosphere:
Posters, music, piles, broadcasts, and even archways. Must do the poster well, a good program + a bad poster = failed promotion results!
7, staffing:
According to the flow of people and promotional efforts equipped with the appropriate personnel. The manager should arrange the class well in advance, all the staff should face the customer in the best condition, conditional, can unify clothes and makeup.
 So how to choose promotional gifts?
First of all, to attract customer attention, that is, to let people know that we have activities to do, the gift strategy at this time, only need to be able to achieve the purpose of attracting and telling on the line.
Therefore, the gift we want to use is not only easy for the customer to feel useful, but also to let people know that the store is engaged in promotional activities willing to come to see. At this point, we can select gifts as long as they can meet the two elements at the same time, the specific gifts can be selected: printed theme napkins / boxes, non-woven bags, key chains, mouse pads and so on.
Secondly, to lock in customers who came to the store and strive for a longer stay in the store, the chances of our contact with customers will naturally increase. At this point we must do as long as the customer enters the store, everyone can get a gift to lock the customer temporarily does not go.
At this time, the gift strategy must focus on exquisiteness, distinctiveness, value, and use. When describing a gift, it is necessary to use the phrase “value equal to XXXX†so that it can lock the customer sufficiently. Feel the gift is really worth the money. Make customers more willing to receive gifts, and after receiving the gift, they really feel embarrassed to leave, so our purpose will be achieved.
Specific gifts can be selected: exquisite umbrellas, cups, cute pillows, cervical pillows and so on, of course, depending on the level of their prices, limiting the number of certain.
Finally, we must entice customers to buy, and even fight for more customers to buy, so as to achieve the real purpose of our promotional activities - to increase sales. At this time, our gift strategy must be able to solve the problem that allows customers to really feel that they have taken advantage of big money, and its attractiveness is strong enough.
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