HC Security Network News According to relevant survey, European countries Lock penetration to 50% in Japan and South Korea more than 70% of the country, and our intelligent lock installation was still less than 3%. However, more than 90% of the more than 400 million families in China are willing to upgrade their traditional locks to smart locks. The market for smart locks is expected to reach 100 billion yuan in the future. Therefore, the smart lock blue ocean market has just begun, how should smart locks deal with it?
Let smart locks return to life
Nowadays, with the "Internet +" style, smart locks have been pushed to the top of the air. What is embarrassing is that many consumers know little about smart locks, and they don't even know which famous brands in the smart lock industry. Therefore, what smart lock companies need to do now is how to make consumers understand smart locks like smart phones and computers.
The emergence of mobile phones has ended the era of "communication is basically relying on", and the emergence of smart lock mobile phones, so that mobile phones are no longer a machine for talking, the distance between people is shortened, making people understand the world more convenient It is. Nowadays, as long as one machine is in hand, you can complete taxis, ordering meals, shopping, information inquiry, etc., bringing a lot of convenience to life.
The emergence of computers has made people feel that the "global village" is so small for the first time. Many of the previous work done by people, such as writing, printing, and computing, can be done by computers. At the same time, the emergence of computers has opened up a lot of people's horizons. Reading, reading, entertainment, etc. can all be realized through computers. Therefore, computers add a lot of fun and convenience to people's lives.
Now, what changes can people bring to life with the emergence of smart locks? This is a consumer confusion. After all, smart lock is not a "high attention, high frequency of consumption" industry, consumers' understanding of the lock is still in the cold "iron general" era. Therefore, smart lock companies should pay more attention to the lives of consumers, tell consumers what changes can be made to life, rather than telling consumers all the time: "The spring of smart locks has arrived", consumers simply do not pay attention to smart locks Is there spring, they only pay attention to where smart locks are? Why do you need it? What kind of convenience can you bring to life?
Let smart locks return to the essence of the product
At present, all smart products are basically composed of basic functions, smart devices, software applications and so on. With the constant endorsement and publicity of the industry, consumers' concerns continue to shift from the product itself to functions, applications, concepts, etc., but ignore the products that realize these functions.
No matter how "high on the" the function, if you leave the product, these functions can only stay in the concept stage, and the enterprise can only get the investor's financing from the back book. No product, or the product itself does not meet consumer expectations, why sell such products to consumers? Therefore, products are the fundamental and prerequisite for implementing these applications.
The same is true for smart lock products. Whether it is a fingerprint, a face, an iris or other creatures, or a card, password, or remote monitoring, remote opening, remote dialogue, etc., if you leave the lock itself, you can't achieve it.
At present, most companies are still endorsing the functions and concepts of smart locks, but they ignore the process quality of the handles, panels, and the stability of electronic parts such as motherboards, fingerprint heads, modules, etc. The end result is that consumers lose their trust in the smart lock industry. Therefore, the smart lock should return to the product itself, and after completing the product quality, craftsmanship, stability, etc., endorse the function of "high on the".
Let the smart lock return to its own responsibility
At present, with the decline of the cost of module modules with various functions and the reduction of barriers to entry, many smart lock companies can't wait to apply all biometric technologies, all smart home functions, and all black technologies to a smart lock. on.
The reason why many companies do this is only one, that is, one more function and one selling point. So whether it is useful or useless, as long as you want to get all the functions must be added to a smart lock. Never consider whether these features are close to the consumer's life, whether they are used in the consumer's life, or even the function of not completely adhering to the consumer's life.
In the eyes of consumers, the more functions, the worse the product stability, the higher the cost, and the higher the price. So in the eyes of many consumers: It is obviously why a lock has to add many smart home functions. Why do you need to add so many ways to open it? Are these functions related to locks?
The duty of the lock is to look after the home, so its essence is still safe. Therefore, in the production and development of smart lock enterprises, we should consider the functions related to the user's life, taking into account the safety of smart locks. At the same time, the original intention of intelligent locks is to be more convenient on the basis of safety, so smart lock companies should consider how to make consumers more convenient, more convenient and simpler to use.
Conclusion: In China, the smart lock installation rate is less than 3%, which means that the future market will be unlimited. If smart lock enterprises compete for this huge market, they must fully consider the real demand of consumers for smart locks.
Editor in charge: Zhang Zequn
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