Nearly three-quarters of the past in 2016, the home furnishing industry continues to grow. In the first half of the year, the development trend of large-scale furniture enterprises was good, the development trend of the whole house customization was rapid, and the kitchen and electric appliance industry maintained double-digit growth. What is the specific development of the home industry? Let's tell you about the situation in Opel's furniture .
 First, the scale of the furniture industry increased year-on-year
Accumulated total profit of RMB 23.066 billion In the first half of 2016, the accumulated main business income of enterprises above designated size in the furniture industry was 380.327 billion yuan, an increase of 8.70% year-on-year; the accumulated total profit was 23.066 billion yuan, up 15.06% year-on-year; the cumulative output was 387.302 million pieces. It increased by 3.87% year-on-year. The cumulative export was 24.749 billion US dollars, down 10.73% year-on-year. In addition, China's large-scale furniture enterprises have a good development trend. The number of furniture enterprises above designated size has reached 5,290, an increase of 431 over the same period last year. The profit has increased by 14.03% year-on-year, and the profitability has been improved.
According to the analysis, custom furniture will become a sub-sector of growth in the furniture industry. In the future, it will maintain an annual growth rate of more than 18%. By 2020, the market size will reach 160.6 billion yuan. With the shift of household consumption mainstream people to the 80s and 90s, it is more likely to reflect the development trend of personalized and stylized customized home services, which has become the mainstream of the market. According to media surveys, 62.9% of consumers tend to customize the whole house. In the first half of 2016, the whole house customization business was in excellent shape and almost all achieved profitability. Among them, Sofia's revenue in the first half of the year was 1.669 billion, an increase of 44.10%, and net profit was 200 million yuan, an increase of 48%; Hao Laike's revenue in the first half of the year was 530 million yuan, a year-on-year increase of 26.1%, and net profit was 69.44 million yuan, an increase of 40.17%. In addition, the transformation of custom, large home Qumei revenue of 680 million, an increase of 25.07%; net profit of 72,261,700 yuan, an increase of 90.46%. In the first half of the year, Meikemei, which also changed its transformation, achieved operating income of 1.486 billion yuan, a year-on-year increase of 15.28%; net profit of 132 million yuan, a year-on-year increase of 2.46%.
The market scale reached 48 billion yuan. In 2016, the kitchen appliance industry maintained a double-digit growth rate in the overall downturn of the domestic appliance market. Zhongyikang data shows that from January to July 2016, the kitchen appliance market in the same period reached 48 billion yuan, a year-on-year increase of 14.8%, much higher than the overall home appliance market growth level.
The kitchen power listed companies also achieved good results. Among them, Boss Electric's operating income in the first half of the year was 2.525 billion yuan, up 23.68% year-on-year; net profit was 423 million yuan, up 37.92% year-on-year. In the first half of the year, Vantage achieved operating income of 2.077 billion yuan, a year-on-year increase of 17.65%, and net profit of 154 million yuan, an increase of 38.91%. In the first half of the year, Wanhe Electric achieved a total operating income of 2.38 billion yuan, a year-on-year increase of 12.07%, and a net profit of 230 million yuan, a year-on-year increase of 14.65%.
The performance has achieved good growth. The country's equipment industry has developed to the present, and has formed a certain scale. There are many enterprises in the industry. In 2015, the market demand of China's national equipment industry reached 1.66 billion yuan. In 2015, in the national demand market demand pattern, the demand for commercial housing renovation was 72.8%, the renovation of old houses was 19.5%, and the renovation of hardcover houses was 7.7%. It is expected that the demand pattern will not change much in 2016. In line with the overall market status, the semi-annual performance of home improvement listed companies achieved good growth. In the first half of the year, Jinyu's total revenue was 9.102 billion yuan, a year-on-year increase of 2.73%, and net profit was 888 million yuan, an increase of 4.03%. Dongyi Risheng's semi-annual operating income was 1.13 billion yuan, a year-on-year increase of 22.25%. The net profit attributable to shareholders of listed companies was 13.4426 million yuan, an increase of 13.13%.
Today's headline data, home information focus on users accounted for 4.87% of all headline users, of which, female households pay attention to users accounted for 7.36%, 2.19 times that of men, can indicate that women's demand for home information is greater. It can be seen from the statistics that the main consumer groups are concentrated in the ages of 31-40. Most of the women are married women, and the attention of these groups is naturally higher. Among the 550 million headlines, the most concerned about home information is the 31-40 age group. Among this age group, the proportion of users who pay attention to home design information reaches 8.38%, and this age group is also a concentrated period of buying houses, home improvement, and purchasing furniture. The demand for related information is naturally the most urgent. In this year's statistics (2015.6-2016.6), the second largest age group is 41-50 years old, accounting for 8.16%.
With the fierce competition in the Chinese furniture industry, consumers are increasingly diversified in the choice of furniture style. In the most popular furniture style rankings, the first place is the modern minimalist style, with a heat of 130 million. From this point of view, Simple homes with cheap prices are popular with people, and the consumption width is even larger.
Of course, Chinese style, Mediterranean style, and simple European style are also attracting attention. The small series of O'Brien furniture knows that “modern minimalism†and “Chinese style†are in the forefront, and there is a direct relationship between the household consumption group and the 30-50 year old group. They tend to prefer rational consumption and focus on life. The construction of the way, rather than blindly chasing the trend, while paying more attention to the content and connotation of the home style as the age grows.
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