Unfavorable factors continue to stack furniture export enterprises facing life and death?

Under the impact of the financial crisis, as well as the impact of RMB appreciation, rising raw material prices, export product recalls and trade barriers, China's furniture exports are limited. In addition, domestic furniture enterprises lack professional R&D and design talents. Most of the furniture design is imitating foreign products. The originality is low and the independent brands are few. The export furniture is mainly concentrated in the middle and low-end products. The market competitiveness is relatively weak, and it is difficult to form a brand effect. The combination of many factors has caused China's furniture exports to face severe tests, which has led some companies to switch to the domestic market.
A small comment: If the financial crisis has brought a cold spell to the home furnishing industry, then it can be said that the financial crisis has brought a "tsunami" to furniture companies that rely on exports.
All along, China is a big country in furniture export. The export of furniture is an important aspect to promote the development of China's furniture industry and even the entire economy. It is also a "magic weapon" for many furniture factories to survive. Nowadays, a financial crisis has blocked the export road. Many domestic furniture manufacturers have turned their eyes to the domestic market. Therefore, in some stores, we have also seen some new faces.
It is good to be able to enter an excellent sales platform, but there are still many export companies that are “incapable of doing anything” and let the painstaking management of the years “turn into nothing”, but with the entry of export enterprises, the domestic furniture market will also face The new round of tests, whether it is domestic sales or export, the road of independent brand is the focus of development, is the long-term road.

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