How to make ordinary products not ordinary?

In the market, who wants to make their products look like iPods and iPads? But the problem is that most companies are in the ordinary industry and produce ordinary products. So, is there a way to make ordinary products less common? We may wish to look at the practice of Shanghai Xinlun Superhard Abrasives Co., Ltd.

Liu Yilai and his unusual grinding wheel
There is such a grinding wheel, its unit price is more than tens or even hundreds of times more expensive than ordinary grinding wheel. It is used by the world-famous Fortune 500 companies. The only thing that can compete with it is the imported grinding wheel. What kind of grinding wheel?

This should have been a leisurely morning. Liu Yilai, who has already retired, may have to go to the park to dance and play Tai Chi. It is also possible to have a leisurely tea reading on the lounge chair, or simply squatting on the vegetable basket to buy food... ...this must be the choice of most people who have been busy for a lifetime. But what he is doing now is not related to all of this. When he was over sixty years old, he rushed to his office at eight o'clock in the morning: open the computer to check the mail, simply browse the news of the day, and then turn to the table. The file sent.

Liu Yilai pushed the reading glasses on the bridge of the nose and carefully looked at the various documents sent by the assistants. They nodded and sometimes thought deeply. They couldn’t help but use the pen to mark them and tell the assistants what problems. After reading these documents, go to the workshop and take a lap. Eat a simple working meal at noon, and then still be a busy afternoon, day after day. He is not accustomed to this kind of life, and he is not just trying to find something for his retired self. Retirement just gives him a chance to start a business.

Liu Yilai’s current status is the general manager of Shanghai Xinlun Superhard Abrasives Co., Ltd. He is a researcher and he has been working on abrasive tools for almost a lifetime, especially a grinding wheel called CBN. It is also because of his skill in CBN grinding wheel technology that he saw the potential market in this industry.

Late entrepreneurship
CBN is cubic boron nitride, which is actually not a new material. As early as the 1950s, GE Corporation of the United States synthesized this material. This material is hard, sharp and wear resistant and can be used in the grinding industry. China was able to synthesize CBN in the 1960s, but it took quite a long time to introduce CBN as an abrasive into the grinding process. In the early 1990s, some grinding companies and grinding wheel companies in the United States began to study the application of CBN materials on grinding wheels. Unexpectedly, in less than ten years, almost all grinding in the United States In the use of CBN grinding wheels, the appearance of this product replaced the original ordinary grinding wheel with corundum as raw material.

Liu Yilai is one of the people who witnessed the process of CBN from synthesis to application to marketization. The original research institute was one of the leading research institutes for superhard abrasives in China. Liu was exposed to CBN earlier. He has participated in many national, provincial, and municipal projects, and has gained a wealth of knowledge and experience from the industry's predecessors. Therefore, he has a deeper understanding of the technology of superhard abrasive manufacturing, and he has accumulated more than the average person. It is one of the experts in the CBN industry.

Liu Yi, who has been dealing with CBN for most of his life, is already familiar with CBN. However, after he retires, he will start a business in the sea. It is really not what he thought early in the morning. This is going to talk about a person named Mao Guanghua.

Mao Guanghua has operated an abrasives company in Hunan, which produces ordinary grinding wheels. It is mainly used in the fields of iron and steel metallurgy and refrigeration. The products are mostly used to replace imports and have a good market. He has been coveting CBN grinding wheels for a long time, starting from knowing CBN. He has been paying attention to the direction of this product, and through the communication with his customers, he has learned more about the broad prospects of CBN grinding wheels. With the smell of a businessman, Mao Guanghua urgently wants to take the lead in this field, but he is helpless about CBN technology. He wants to form CBN grinding wheel company several times and he has put the plan on hold again and again.

Mao Guanghua has always been admired by Liu Yilai, an expert in the industry. If Liu Yilai can join his company to develop CBN grinding wheels, it is definitely a powerful weight for the company's technical aspects. When he found the expert of the CBN grinding wheel, he was very happy. He hopes that Liu Yilai can join together to form a CBN grinding wheel company, but Liu Yilai has his own idea: I have been grinding wheels for most of my life, will it be boring to retire and return to the old industry? The most important thing is that Liu Yilai is a scholarly scholar who is not interested in doing business. He is even less willing to face the original unit's products in the mall, so he declined the invitation of Mao Guanghua. However, Mao Zedong tried to convince Liu Yilai to do everything he could. Five years later, Liu Yilai was finally moved by Mao Guanghua’s sincerity and changed his mind. Although he has been doing CBN grinding wheel for so long, the current domestic manufacturing technology and market recognition are far from the foreign countries. With regard to the expertise of this technology, pushing it to a larger market and promoting the development of China's CBN technology, why not? In this way, after Liu Yilai thought about it, he decided to play his own waste heat and accept the invitation of Mao Guanghua to join Shanghai Xinlun Superhard Abrasives Co., Ltd.

Liu Yilai shared this idea for five years, and Mao Guanghua waited for Liu Yilai for five years. Why does Mao Guanghua have to ask Liu Yi to come? Who else can't you? Mao Guanghua told the reporter of China Electromechanical Industry that although the market prospect of CBN grinding wheel is broad, if you do not master the commanding heights of technology, it is better not to do it. Liu Yilai is the person standing on this commanding height. He is the technical guarantee for the CBN grinding wheel.

In Liu Yilai’s own words, his role in Xinlun’s abrasive tools is similar to that of “old Chinese medicine practitioners”—the ones who can “get the right medicine”. The metaphor of this image is related to the production process of the CBN grinding wheel. The CBN grinding wheel is finalized by mixing, molding, sintering and other steps, and from "a plate of loose sand" to superior performance and high price. The high-speed and high-precision grinding tool for high-end CNC CNC grinding machines, the magical process, the core technology is the formulation of the raw materials and the manufacturing process. The formulation process is not static and will depend on the performance of the grinding machine. The requirements of the workpiece are adjusted, almost every one is different. It requires system, rigorous expertise, and requires keen insight and rich imagination. Liu Yilai’s job is to unify science and art and “open a prescription”. The market development does not require Liu Yilai to worry too much, this part of the work Mao Guanghua has another calculation.

It turns out that Mao Guanghua's development of the CBN grinding wheel has another consideration, that is, the near-water tower has the first month. Mao Guanghua's Hunan Round Abrasives Co., Ltd., although producing ordinary grinding wheels, is also a good company in the domestic industry. The grinding wheel of Fangyuan Abrasives has already become the preferred brand for domestic replacement of imported grinding wheels. The products have already entered many internationally renowned foreign-funded companies. Coincidentally, from the customer, Mao Guanghua learned that many foreign-funded enterprises in China are using expensive imported CBN grinding wheels. There is almost no way to achieve the same level. Standing at the forefront of market needs, how can Mao Guanghua not be tempted by this market? So he set up a company in Shanghai specializing in the production of CBN grinding wheels - Xin wheel grinding tools. Xin Wheel Abrasives hardly need to set up a sales department, and it is enough to share customer resources with Fangyuan Abrasives. Today, Xinlun's CBN grinding wheel has entered many well-known brands such as Panasonic, Hitachi, Daikin, Samsung, LG, Midea, Gree, etc., and has achieved more than 90% of imported imports. Of course, if the quality of the CBN grinding wheel does not meet the requirements, even if Mao Guanghua wears his mouth, this market will not be opened by his Xin Wheel.

Although Mao Guanghua is closely watching the market of CBN grinding wheels, it is not the earliest one. But in this way, the business of Shanghai Xinlun is getting more and more prosperous, and sales have doubled year after year. Although there is no official survey data indicating how much market share it has, in the segment of air-conditioning compressors, almost all international manufacturers of air-conditioning compressors in China are customers of Xinlun, and 95% are world top 500 Enterprises, in this way, their step is right.

Break into the top 500 market
Why do the Top 500 so favor the CBN grinding wheel?

In fact, this is just a process of technological evolution. Just like when a CNC machine tool was born, the ordinary machine tool was eliminated in a certain field. The appearance of the CBN grinding wheel was to improve the efficiency, precision and automation of the grinding process.

The traditional grinding wheel can be roughly divided into two types according to the raw materials. One is a grinding wheel suitable for all kinds of carbon steel, alloy steel, stainless steel and other ferrous materials, and the other is silicon carbide as the abrasive, suitable for non-metal. Grinding of materials. These two kinds of grinding wheels share different processing fields, but they have many common shortcomings - low durability, frequent replacement of grinding wheels, reducing machining efficiency and grinding debris, which is not conducive to the maintenance of workpiece quality in mass production. It is not conducive to environmental protection.

It is in this context that CBN was put on the stage of history. Through theoretical analysis, experts in the United States believe that cubic boron nitride CBN has a high hardness and is suitable for use as a superabrasive. In fact, when the CBN grinding wheel is used in machining, the number of workpieces that can be ground by a single grinding wheel is several tens or even hundreds of times that of a conventional grinding wheel, and the CBN grinding wheel can ensure the consistency of the workpiece under the condition of precise and stable working of the grinding machine. Sex, while improving the environment in which the grinder works, and so on. At present, there are two technical directions for super-hard grinding wheels: one is synthetic diamond, which is used as a substitute for ordinary grinding wheels made of silicon carbide in the future, and the other is CBN grinding wheel instead of corundum grinding wheel. There is also a saying that the emergence of cubic boron nitride and synthetic diamond is a revolutionary change in grinding technology.

So what are the benefits of CBN grinding wheels? First of all, ordinary grinding wheel, ordinary grinding wheel is the "killer" of electric energy. The manufacturing industry of ordinary abrasive is famous "electric tiger". When grinding, due to low hardness, its own wear is also very serious, grinding debris, grinding temperature It will become very high. In addition, due to the rapid wear of the grinding wheel, it is necessary to change the grinding wheel in time, which reduces the production efficiency. CBN grinding wheel is called “semi-permanent grinding wheel” because it is hard material. As long as the process parameters are set, it will have good stability. Cold processing changes the surrounding environment and reduces power consumption. The most important thing is CBN grinding wheel. It does not require frequent replacement, not only can work efficiently, but also guarantee the quality of the workpiece. In addition, the wear of the CBN grinding wheel is small, and the need for raw materials is much smaller. Regardless of the outer diameter of the CBN grinding wheel, the outer layer of the real abrasive material only needs 3 to 5 mm, and everything can be solved, which greatly saves the logistics cost. . Although the unit price of CBN grinding wheels is high, the overall processing cost is much lower than that of ordinary grinding wheels. On the stage of the world, the development of CBN grinding wheels has been relatively mature. In the 1980s, when American and Japanese companies were producing bearings, 85% of the grinding wheels used CBN. But in China, it has only developed rapidly in the past decade.

Why do the same products have different experiences?

This is also due to a limitation of the CBN grinding wheel, which can only be used on CNC grinding machines. At present, the development of CNC grinding machines in China is relatively immature. There are very few enterprises that can do CBN grinding wheel special CNC grinding machines. Therefore, Shanghai Xin Wheel can not walk through the road with the host manufacturers, which leads to the market cannot be opened, only in the imported grinding machine. The follow-up package is in the middle of the work. Of course, this is not a simple matter, because the grinding wheel is a spare part, but it is not a standard part. It cannot be mass-produced according to the order and belongs to the “customized service”.

According to different grinding machines, different processing requirements, etc., the technical parameters of CBN grinding wheel manufacturing also change with external conditions. Even the temperature changes in different seasons will cause some physical changes in the workpiece, which will indirectly affect the working state of the grinding wheel. In addition, some companies understand the processing, but do not necessarily understand the principle of CBN grinding technology. If there is a failure in the process, it is often very unreasonable, and some will question whether it is the cause of the grinding wheel. Xin Wheel Abrasives recognized this point and formed a strong service team, whether it is to provide technical solutions before sale or to solve problems after sale, all included. When the user has problems in the processing process, the service personnel of Xinlun will go directly to the scene to find out the problem of the fault and solve it. Of course, sometimes some parts of the grinding machine have problems, which may lead to abnormal grinding, which requires After-sales service personnel, not only must understand the grinding wheel, but also understand the grinding machine and grinding process.

Because this "customized product" cannot be mass-produced and is a new type of material, the price of CBN grinding wheel is tens, hundreds or even thousands of times of ordinary grinding wheel. This kind of product has many similarities with many parts and components, that is, the specifications are large and the batch size is small. CBN grinding wheels range from small to large, with hundreds of models. If you want to produce all of them, I am afraid that the requirements imposed on the production enterprises are very high. Originally, most orders of Shanghai Xinlun were mainly based on internal grinding of air-conditioner compressors, and gradually developed into cylindrical grinding, centerless grinding and end grinding. Most of them are small models of CBN grinding wheels, but last year's intensive car manufacturing, they also decided to start making large-size grinding wheels.

With the continuous advancement of advanced manufacturing technology, the application fields of CBN grinding wheels are getting larger and larger, and the performance requirements are getting higher and higher. In the field of automobile manufacturing, the requirements for parts are very high, and the annual consumption of CBN grinding wheels is not A small number. It is understood that CBN grinding wheels are growing at a rate of 30% per year. In the past few years, many people have claimed to be able to produce high-quality CBN grinding wheels because of the red fire of CBN grinding wheels, but some companies that have not been able to control the technology have finally disappeared. Both Mao Guanghua and Liu Yilai firmly believe that in the future, CBN grinding wheels will replace ordinary grinding wheels, and with the development of high-speed, high-efficiency and high-precision manufacturing technology, the market for CBN grinding wheels will be infinitely broad. And I always grasp the highest point of technology, and with additional advantages such as services and resources, I will definitely achieve good results in this industry.

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