On August 15, 1966, an ordinary peasant family in Meishan City, Sichuan Province gave birth to a chubby boy, which immersed the whole family in happiness. His father was happily named Li Yiting. Born as the eldest son of the family, Li Yuting was a good-natured and ignorant person. He graduated from Southwest University of Science and Technology in 1987 and obtained a doctorate degree in business administration from City University of the United States in 2004. He is currently a visiting professor of EMBA at Tsinghua University, a visiting professor at the Hong Kong Business School, one of China's top ten outstanding professional managers, one of the top 100 Chinese economic figures, and the China Marketing Jinding Award. The winner is the first agricultural resource marketing book in China, “New Vision of Agricultural Marketingâ€.
After successfully completing his studies, Li Yuting’s life experience was not inferior. In 13 years, he was a public servant, 11 years of professional manager, and worked in 11 different industries. In the eyes of the Chinese, the concept of civil servants is an iron rice bowl. Why is Li Yuting willing to lay down his fame as a professional manager? How do you dazzle today and become the chairman of Putaisheng Technology? “Lock Trade†reporters bring you exclusive coverage.
Second life
The beautiful butterfly has a broken rebirth, and our life has also changed. After completing his studies, Li Yuting was assigned to the Panzhihua Agriculture and Animal Husbandry Bureau as a technical staff. More than a year later, he served as the head of the Panzhihua Township, the general manager of the Silk Company, the financial management director of the Panzhihua Township Enterprise Bureau, and the office of the Foreign Trade Bureau of Panzhihua City. Director and general manager of the import and export company, during the period of doing the entity, Li Yuting was responsible for the garment factory, furniture factory, rubber factory, shopping mall and large-scale catering. The days are just thirteen years. In the work, Li Yuting did a very good job. The so-called fame, the first to be famous, the 23-year-old Li Yuting obtained the Zhengke level, and the 27-year-old obtained the deputy county level. The official position gave him great scenery, but The years still have not eroded his unpretentious nature.
It was a sunny night with a full moon. Li Yuting brewed a cup of tea from his hometown and thought about his past life. Although he has achieved great achievements, he is very confused about how far the road ahead is. He knows his character is straightforward. I like to work hard. After so many years of hard work, he hopes to fly in the vast sky, and the height that can be reached is based on his own powerful wings. Geographically, Panzhihua is a relatively closed city. Li Yuting resigned from the civil service position to Chengdu and began a long career as a professional manager.
In the first thirteen years, although he was a public servant of the people, Li Yuting was mostly involved in corporate work. This kind of work experience gave him a very high starting point. He is also determined to do a big job in Chengdu. The first job he found was an assistant to the chairman of an electronics company, in charge of production and procurement. Later, after working as a marketing director in a Hong Kong group, he quickly formulated a strategic plan to extend the market from Sichuan to the whole country and achieved great success. In July 2003, the group was listed in Hong Kong. At this time, a big blue-eyed accident happened suddenly. Li Yuting went out to face a serious car accident. The rescue time of several days made him out of danger. After this incident, Li Yuting seemed to be obsessed with something. He remained at home after hospitalization. The body, the group sent people to visit him, I hope he will go back to work after recovery, Li Yuting silent, smiled.
After the physical recovery, Li Yuting slowly walked out of the shadow of the accident. Because he did not want to put too much pressure on himself, he chose a small overseas food company to serve as the general manager. Li Yuting's performance was still excellent. Finally, he entered the Tongwei Group's project in charge of Tongwei Fish. During his tenure, he made full use of his marketing knowledge and management methods to make Tongwei fish into a fishery brand that is unknown to the whole country, and let Tongwei's market value continue to turn. Times. Later, Li Yuting served as the president of Compass Education Group. During this period, he accidentally came into contact with an expert in the lock industry. The two of them talked very much. Li Yuting had a strong interest in fingerprint locks. At that time, he felt that the fingerprint lock was in the lock. In the future, replacing mechanical locks is a development trend. Just like a carriage is replaced by a car, after a year of investigating the market, he gave up his familiar industry, entered the fingerprint lock industry, and established Pu Taisheng Technology Co., Ltd., at that moment, He has transformed from a successful professional manager to an investor with his own company.
It’s hard to be a professional manager and harder to be a boss. Li Yuting still remembers the scene at the time. At the beginning of the venture, the company encountered many difficulties. Li Yuting’s savings for many years were all invested in the company. However, the company’s development still requires a large amount of funds for operation, production, publicity, sales, etc., all of which require funds. They are not very familiar with this industry. Then you must have professional assistance. When the company faced many difficulties, Li Weiting was under pressure from all sides and was ready to let go.
It is dangerous to move forward in the night, but there is always a light in his heart. This is his belief. He firmly believes that the development space of fingerprint locks is limitless. Even if the company faces the difficulties of re-slotting, Li Yuting insisted on his teeth. Under his care, he slowly improved. He really felt that his life seemed to have just begun, even if he was no longer young.
Do not be the first, just do it
"One" is endowed with the meaning of the beginning of all things: "Only the first Taiji, the Tao is in one, the world is divided, and everything is transformed into a world. Everyone belongs to one. Li Yuting does not do the first thing for his own brand. The only belief.
The brand "Pu Tai Sheng" means that under the universal sky, the Guotai people's security, step by step. He hopes that his fingerprint lock is the patron saint of the customer, giving them a sense of security, and opening the door to happiness for them every day. The brand logo is vivid, representing the brand of Putaisheng fingerprint locks around the whole world, and inspirational to be the first brand of global fingerprint lock. The corporate vision system is blue and yellow, blue for technology and yellow for innovation. Every detail is a corporate culture.
As early as the establishment of the company, Li Yuting did a good job in the company's five-year strategic plan. To achieve his goals, the brand's advertising is particularly important. Although Li Yuting has long been familiar with traditional advertising, it has come from the recent years of fingerprint locks. Look, he thinks that Pu Taisheng needs to find the target consumer group in the communication, just like it is difficult to see the Mercedes bridge advertisement on the street, but it is easy to see when you go to the golf course. Although locks are a necessity for thousands of households, fingerprint locks are gradually entering people's lives as smart homes. Just like the evolution of mobile phones, it takes a long history, but the trend is inevitable. According to his own brand positioning, Li Yuting put Pu Taisheng advertisement into the middle and high-end residential areas, as well as traffic broadcasting. Turn many target consumer groups into their own customers.
In recent years, Internet thinking has been booming. As a senior marketer, Li Yuting is also using the Internet to build momentum for his own brand. Brands need to increase sales volume. In his series of marketing strategies, Pu Taisheng's sales are increasing year by year.
For his own products, Li Yuting is full of confidence. Putaisheng fingerprint lock adopts Swedish Fpc fingerprint recognition technology, and it is also the only reflective measurement method in the world. At the same time, it has world-class fingerprint algorithm software, which makes the fingerprint recognition accuracy very high. The two technologies are combined and the pass rate is 100%, which is not restricted by environmental conditions. This makes Pu Taisheng fingerprint locks absolutely competitive.
In terms of technology, Li Yuting's point of view is that it is a big winner to integrate biometrics and electronic technology. The fingerprint lock technology relies on the innovation of technology application. Li Yuting has been in the market for many years and has a deeper understanding of products and markets.
Recently, Pu Taisheng launched a new series of locks, focusing on breaking through the “universal interchangeâ€. Customers can install fingerprint locks to DIY, which can be completed in less than ten minutes, making high-tech products gradually modern and simple, bringing people's lives. The real convenience and speed, so that the product after-sales service is basically zero.
For the operation of the company, Li Yuting implements westernized management, and the rules and regulations are very strict. The eight-hour working time is absolutely in accordance with the process. Outside the work, everyone can be friends and enjoy life. The purpose is to make the system indifferent and affectionate. Li Yuting said that people working in the company must be professional and professional. For employees, the rewards and punishments are clear and the mistakes are not made. Employees should first make mistakes in leadership. He emphasized that the so-called management, management, control, rationality, and rationalization are the purpose and focus, so that the company's employees can maximize their value and the team will be invincible.
In addition to work, Li Yuting will send blessings whenever he meets his employees' birthdays. The company organizes employees to have dinners every month, and the staff members give them support and help during happy events or difficulties.
Let everyone think that the company is also a "home", but this family is a rule, you have to pay first to have a return. Let everyone understand that both the system and the human condition are indispensable.
Li Yuting implemented the nine-to-five system in the company, did not advocate overtime work, and purchased five insurance and one gold for all employees. However, employees who drive to work will be subsidized at least 600 yuan per month. The company offers a free lunch every day at noon, and the staff dine at a restaurant near the company. Now Pu Taisheng has set up a new factory in Yingying, equipped with a warm staff living area, which is provided free of charge to employees, and the conditions are very good.
Li Yuting hopes that his employees can get the most benefit from working in the company. Whether it is income or growth, they have spiritual pleasure. Even if they leave the company one day, they will also feel the cultivation of the company. However, the company's rules and regulations do not lie in fines for employees, the purpose is not to impose fines. He said that he now has a very good staff and he feels particularly proud and gratified.
Struggling for life
Pu Taisheng Technology Co., Ltd., led by Li Yuting, has a registered capital of 20 million. It has a government-approved dual-soft certification enterprise. The provincial government's only key warehousing company is endorsed by international superstar Schwarzenberg. This also marks that the final strategy of Pu Taisheng is global. Now Hong Kong has a Pu Taisheng exhibition hall, the United States has already had it, and Canada will soon set up an office. The strategic goals will be locked in Singapore, Indonesia, Europe, etc. Ground.
In April 2015, Putaisheng held a special investment conference, which gathered more than 200 dealers and prospective dealers. There were medium and high-end door factories, real estate developers and smart home enterprises. Seventy percent!
At the time of great achievements, Li Yuting deeply felt the hardship of the industry. From the first fingerprint lock in 1999, he struggled for more than ten years, and then the fingerprint locks gradually stabilized in recent years. The modern marketing methods were hindered by ideas, some of the industry. People have set off endless price wars. I don’t know why an emerging industry needs a lot of money to invest in. What is the significance of making high-tech products into cabbage prices? Mr. Li Yuting also sincerely appeals to everyone to be responsible for the industry and to use their minds in product research and development. After all, the individual can't replace the whole, the trend is unstoppable, so the future is still beautiful, fingerprint lock will eventually bring consumers a happy and new lifestyle.
Now Li Yuting still regards himself as a professional manager. He arrives at the office almost every morning before 9:00, and receives up to 10 agents in a day. Now he is busy again...
Editor in charge: Liu Changqi
Ningbo Xinda Elevator Traction Technology Co., Ltd. , https://www.xinda-elevator.com