Most of the furniture is designed to be infringed. Dong Cai, deputy director of the Intellectual Property Office of Zhongshan City, said that protecting intellectual property rights of enterprises can not only transform the economic development mode, promote the industrial transformation and upgrading of enterprises, but also improve the independent innovation capability of enterprises. "If a unit or individual that only has property rights and does not have the ability to industrialize, it will not be able to complete the industrial upgrading; on the contrary, if only units or individuals that are industrialized and do not have property rights, they cannot increase the added value of their products, and ultimately cannot achieve independent innovation. The improvement of strength." Dong Cai believes that improving the independent innovation capability of enterprises is inseparable from the organic integration of property rights and industrialization.
Dayong's mahogany furniture has to be branded by Daihong, while the brand produced by Dayong relies on high-end routes, and independent innovation is the basis for taking the high-end route. Dong Cai emphasized that “Dayong’s mahogany furniture has been industrialized throughout the country, so it is particularly important to protect intellectual property rights.â€
"The intellectual property disputes in Guangdong this year have an upward trend, the most of which are copyright, including copyright and various patents, and the infringement of the furniture industry is mainly the design." Ou Xiuping, vice president of the Intellectual Property Office of the Higher People's Court of Guangdong Province, said The judge usually judges whether the appearance is infringement by the form, pattern and color of the furniture. The principle of the treatment method is “holistic observation and comprehensive judgmentâ€.
The high cost of original design is the main infringement. Mr. Li, who is responsible for product development of Dayongyihongmu Furniture Manufacturing Co., said that the design cost of their products is very high. The design cost of two series of products is over one million per year, and the design process is extremely Complex, often design drawings, but also hand-made product trials, after successful trials can be produced. The overall development time also takes one year. Mr. Li also said that although their products will be patented as soon as they are finished, they will sometimes be copied. "The reasons for being copied are complicated and complicated, but they are usually imitated and copied after the product is listed," said Mr. Li.
On-site experts said that the main reason for the infringement of furniture infringement is that apart from the high cost and difficulty of original furniture design, there are also reasons such as fast furniture renewal, short patent life, lack of furniture designers, and few new designs. Experts suggest that enterprises should stop the phenomenon of counterfeiting and enhance their originality. They must automatically protect their rights. If they are subject to infringement, they must immediately solve the problem through legal channels.
Experts: The protection system should be perfected. Huang Dongwei, the executive chairman of the Zhongshan Lawyers Association, believes that furniture products are mainly shaped and functionally easy to be imitated. Under the benefit of plagiarism, plagiarism has become a hurdle in the furniture industry. “National government departments have vigorously protected corporate intellectual property rights. Intellectual property bureaus, customs, industry and commerce have set up special law enforcement departments, and the courts have also set up intellectual property courts.†Huang Dongwei suggested that as a furniture manufacturer, it is first necessary to consciously resist plagiarism. Then the government department needs to improve the intellectual property protection system.
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