Furniture hardware industry to adjust the marketing model

China's hardware furniture, plastic parts and accessories industry has experienced childishness and early growth in the past 30 years. Now it is in the midst of growth, and it will only enter mature growth period after 2015. Luo Baihui believes that during this period, the proportion of China's furniture exports to the world is about 22% (Community Network Forum), of which the US and EU markets have more than 75% of exports. Relying on e-commerce, the furniture hardware industry has obtained new effective marketing models to meet the furniture needs of a large number of young people. In the past two years, the emerging e-commerce model in China has received good feedback after the homes have been sold online.

Chinese traditional furniture originally did not require slides for furniture hardware fittings. The realization of all functions was based on wooden structures. Metals were only used as a kind of decoration in furniture in ancient times. Until the Ching Ming period, metal was in furniture (mainly wooden boxes. , Cabinet locks, edging, hinges, etc.) to achieve a simple function, 80-year plate furniture imported from the West, furniture hardware accessories began to be used in furniture, after nearly 30 years of development, hardware furniture accessories The role in furniture is also more and more important. People's concern about the quality of furniture has also begun to slowly change from plate and environmental protection to hardware accessories.

With the modernization and individualized development pace of furniture cabinet accessories in recent years, the demand for furniture has gradually shifted from the most primitive storage function to the experience of exquisite living. These experiences directly affect the furniture hardware accessories. In the coming period, furniture hardware accessories will become the most critical factor in the overall quality of furniture.

With the development of the Internet of Things, mobile payment, and cloud computing, it will be more concise and convenient for consumers to use resources in the future. E-commerce represents the maximization of the use of limited resources by modern science and technology, satisfying the needs of consumers as much as possible. The sale of furniture on the Internet allows consumers to buy furniture for their own home without leaving the house.

The prospects of hardware accessories are considerable, which has enhanced the diversity of the market competitiveness of furniture manufacturing enterprises, the change of the structure and the increase in the use of functions, so that the role of furniture hardware in furniture is no longer just the connection of decorative parts and some moving parts. Its functional requirements are getting higher and higher, and the areas involved (cell community forums) are also becoming wider and wider. With the development of industrial technology, furniture hardware accessories have achieved mechanical mass production, and hardware accessories have higher requirements for versatility, interchangeability, functionality, and decorativeness.

Furniture Hardware Industry Status: Encounter Design Bottlenecks The hardware on the market is very rich in variety. The world's best professional hardware manufacturers will work hard on the design of their own products, foreign famous manufacturers continue to develop new products, giving furniture hardware accessories shape design brings a new look.

In the trend toward homogenization of products, today's powerful manufacturers have used advanced technology to design more humanized features for their products, giving them a more stylish look, and making them closely linked to changes in furniture style. According to the survey, for those small furniture companies, the use of foreign hardware is an important way for them to rapidly improve product quality and popularity.

Foreign hardware has such a position in domestic furniture products, and it is inextricably linked with its own advantages. It is reported that more than 90% of high-end furniture is equipped with foreign hardware. Foreign hardware has become the main symbol of high-end furniture. Although some domestic large-scale furniture companies have already gained certain popularity, they have also been forced to use large quantities of foreign hardware in order to adapt to the fierce market competition in the high-end furniture field, so as to further expand the market share of the products.

There are hundreds of brands of furniture hardware in the domestic market, but few of them have a certain reputation in the market. In particular, there are fewer domestic hardware products that can enter the ranks of high-end products. The majority of hardware companies should realize that the design level, manufacturing technology and management level of China's furniture hardware accessories are still relatively backward, and they are still relatively immature compared with industrial advanced countries.

The era of design of China furniture hardware accessories industry has quietly come. At the same time, design is increasingly becoming a bottleneck restricting the development of China's furniture hardware industry. Hardware companies must improve the design and production level of furniture hardware accessories through high and new technology, and cooperate with advanced management to speed up development, so that China's furniture hardware accessories industry to a new level.

The development trend of furniture hardware accessories: people-oriented development of modern furniture hardware accessories also advocates people-oriented, and popular a variety of new high-level removable furniture hardware.

The development and introduction of new types of hardware accessories, in the function, style, quality of the update and increase, but also gives the furniture style and function of the continuous update and development. The standardization of furniture also makes furniture hardware more convenient in terms of versatility, interchangeability, and functionality.

For example, there is a newly developed hardware, which is relatively expensive. Most of the furniture shipped from China to Europe uses this removable hardware. It can save a lot of installation time and can be quickly assembled. In order to improve the furniture production efficiency, facilitate production and design, standardize, serialize and generalize the processing of furniture holes, resulting in a 32mm series, achieving standardization and strong interchangeability of furniture components.