The furniture industry has not been affected by the property market regulation after the 80s and 90s become the main force


According to the "Labor News" report, with the continuous introduction of the "National Five" rules for real estate market regulation, the real estate industry is once again facing a severe winter. However, as a real estate downstream industry, the National (Spring) Furniture Fair has not been affected. A display area of ​​450,000 square meters, 12 major thematic exhibition areas, and more than 400 brands ... The reporter found on the scene yesterday that consumers after 1980s or even 90s have become the main consumer groups, and the pragmatic and rational consumption reflected in them habit, has become the main theme of this exhibition furniture.

On the first day of the small holiday, the reporter saw at the exhibition site that the "main consumer" of furniture is the post-80s and post-90s. This consumer group is more pragmatic and rational, and there are many people who use mobile devices to compare prices online.

At the exhibition, a variety of furniture products such as 2580 yuan sets of beds, 3980 yuan of leather 3 + 1 sofas , 5980 yuan of solid wood bedroom sets, and other furniture products were sold at prices lower than 50% of the market. Under the environment of high cost of marriage and home ownership, price has become the dominant factor affecting the turnover of the exhibition.

The reporter learned that most of the exhibitors in this furniture fair were furniture brand factories, which used the "factory direct sales" method to directly supply terminals. Compared with the “rebate after discount” and “promotion of profit” of some traditional furniture stores, the savvy 80s and 90s prefer this form of “factory to terminal”.

In addition to price factors, after-sales service is another major concern. Furniture products are different from FMCG. After purchase, they also involve various links such as delivery, installation, and product safety. Xiao Zhang, who plans to get married in the second half of the year, told reporters: "Dare not to buy furniture online, I am afraid that the goods delivered to the door will not be the same as the pictures I see, and I am afraid that the seller will slip away." It is not the reason for blindly pursuing low prices.

In order to eliminate this concern, the organizer of this exhibition, the after-sales service department of Jisheng Weibang International Furniture Village, said that Jisheng Weibang International Furniture Village has a perfect after-sales service system. In accordance with the regulations of the Municipal Furniture Industry Association, it will be used by brands and consumers. They play a role in communication, coordination and third-party supervision.

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