Sonar Marketing Director Xie Zhiwei [Moderator]: Please introduce your products. [Xie Zhiwei]: Our brand is German Sonar stainless steel outdoor furniture, SONNE (Sonar) is from Germany, and German means "sunshine" and "sun". As a well-known German furniture brand, we have been committed to deepening the stainless steel outdoor furniture market. [Moderator]: Have you planned any topics for this exhibition? [Xie Zhiwei]: This year we entered the domestic market in the first year. In this exhibition, we will adopt the exhibition of 09-10 new product series in synchronization with Europe. Together with the website, it will also be updated globally today. More importantly, we hope that through this exhibition, furniture operators and merchants interested in operating the furniture industry will recommend a product that can make money. We will achieve wealth growth through the form of merchants' exclusive franchise; provide partners with a comprehensive price system and improve business returns. [Moderator]: Regarding this exhibition, what is your company's approach to attracting franchisees? [Xie Zhiwei]: Mainly from two aspects, one is the emerging market of outdoor furniture together with franchisees based on the experience we have accumulated over the years. We know exactly what kind of materials can be used for outdoor needs. For example, we use some Burma teak, German rui, and French FERRARI mesh, which are better anti-corrosion materials on outdoor products. The main target of outdoor furniture is the group with higher living standards. The domestic economy is getting better and better. From real estate to more high-end, in the next few years, there will be many villas launched, and whether The concept of a large balcony with a view has also become a factor that many owners consider when buying a house. On the other hand, in terms of brand promotion, we will promote the daily information receiving habits for consumers from all aspects. We will focus on online promotion, outdoor advertising, supplemented by newspapers and magazines. To convey our product information and life philosophy to consumers. [Moderator]: In the first year of entering China, what kind of model is your company going to open the market? [Xie Zhiwei]: Through our half-year-to-point publicity, we have already understood our brand in the market. We will then shift our focus to the way of joining regional monopoly. The Beijing exhibition was our first exhibition in China. At that time, we did not fully enter the domestic market, and cooperated with some merchants at the time in the form of distribution. After half a year of cooperation, the early-stage merchants have thoroughly understood our brand and know that our products can have a good operating return and have advantages over other types of furniture in resisting market competition. Now we officially launched the joining system, and the response is very good. Sonar Marketing Director Xie Zhiwei [Moderator]: Your company's products are aimed at high-end consumers, and there are doubts about the number of consumers in the market. Does your company analyze the market returns of the operators? [Xie Zhiwei]: We believe that our products will become a bright spot in the furniture market in the next one to three years. I just talked about the design trend of real estate. In fact, this is an important indicator of the trend of the furniture industry. From the day of its birth, furniture has evolved and changed with the changing environment of the living. With the increase in the introduction of garden villas and the popularization of large-sized terraced houses, the outdoor furniture has come into being in the consumption of this area in the home. In addition, from the point of view of the business site, in general, in a large store, the management company of the store has already limited the number of outdoor furniture that enters the planning. In the past, it was because of the consumption of outdoor furniture. Not a popular product. However, from the perspective of another market share, such a situation can better protect the market share of operators, and there are not too many similar products in the market. The share of the mass consumer market in the consumption structure is larger than that of outdoor furniture, but in fact, after competing in the same field, after the resource allocation, the actual performance to each business point becomes smaller. [Moderator]: I just talked about the problem of the market share of the products operated by various types of operators. Then, the series of products developed by Sonar is a relatively new product. How should product operators operate this market? How do you personally analyze the market direction of the product? [Xie Zhiwei]: This kind of product is relatively new in China. For the operators of outdoor furniture, how to choose to represent a good product becomes very important in the operation. Outdoor furniture management reflects a situation both overseas and domestically. If consumers are not able to feel the value of their products, they will not be able to produce sales. The number of outdoor furniture with brands is far from meeting the needs of the market in China. The meaning of the brand in the outdoor furniture industry is more about what products are given to customers. In terms of material, stainless steel is the most stable material during the period of use. Its durability is better than other materials. The natural anti-corrosion of teak is a testable material for outdoor furniture that is often exposed to the sun and rain. Professional outdoor fabrics and rattan materials can extend the life of the product. The new design is also very attractive to consumers. Such a combination and combination, from the image and product value, can better cater to the consumer demand and consumption concept of people with higher living requirements. This is also the specialization route that our insiders say, which has existed since the first day of the birth of outdoor products. This is also a unique advantage for other products. [Moderator]: Now we all know that the market for outdoor furniture is broad. How will your company provide support and help for the exclusive franchisees? [Xie Zhiwei]: The outdoor furniture market will become bigger and bigger, outdoor furniture is special, it must be professionally done, and it must be done before it can be done. We invest a steady amount of money every year to develop the styles of our products and maintain the novelty of the styles in the industry. In cooperation with franchisees, we have better operating space in terms of price compared with similar products on the market; We will plan different situations for each franchisee to share the market risk of the franchisee. [Moderator]: Finally, I wish your company can achieve the expected results through this exhibition. [Xie Zhiwei]: Thank you. At this exhibition, all the merchants who invited us to the exhibition in the early stage all came, and the work in front of us was quite smooth. How to make partners have a good business return will be the real thing we will do on the ground. [Moderator]: Thank you!
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