Security product prices become profitable and transparent

With the continuous deepening of market competition, the prices of security products have become more transparent, and the era of profiteering of security products has also become history. In this process, many companies complained that after the price of security products became transparent, business became harder and harder to do. For a long time in the past, the price of security products was quite conservative, so "inquiry" has always been a tradition. What are the reasons why security products cannot be marked as clearly as mass electronic products? In the initial stage of the formation and development of the security industry, the market is not standardized, there are few selectable brands, there are few employees, there are few media channels, the product price information is not transparent, and the product has a large profit margin. If customers want to get a good price, they have to Inquiry.

The price composition of a security system is multi-faceted, contains more service costs, it is difficult to implement a unified price tag, and consumer electronics products are generally available to the user to read the instructions, do not need professional technology, and between similar products The comparability is relatively high, and the price of the main parts and components that make up the product is also relatively transparent, with the conditions of clearly marked prices. The security industry has developed to the present day. From the perspective of the industry, the prices of various aspects of security system products have become increasingly transparent, and the product components have been further refined. The lack of marketization in the development of the security industry is a major cause of the opacity of product prices.

From the current situation, the security product channel is disconnected from the terminal, which means that security products actually lack a terminal market price. A product that does not have an end market price, only the middle channel price, must be doomed to be opaque. The reason for this lack of transparency is that the terminal market is difficult to handle, and consumer individual users rarely use this product.

Increased market competition is undoubtedly the main factor that causes the price of security products to gradually become transparent. With the gradual increase of communication channels such as security media, security exhibitions and various product technology conferences, and other international security brands have started production in China, the entire security market has further developed, and various distinctive security marketing methods have emerged. Very fierce, and few companies have truly autonomous core technologies, so they started the price war. Especially in the context of the financial crisis, some companies have become more intensely competitive and have become more and more thin because they want to survive and develop and lower prices. .

In the increasingly transparent price of security products today, the windfall era is over. The interests of manufacturers, middlemen, system integrators and users in the security industry chain have achieved a certain degree of balance, which is to promote the sustained and healthy development of the industry. Protection. By enhancing their respective values, moderate competition, and obtaining reasonable profits, from another perspective, the transparency of product prices is a manifestation of the standardized development of the security industry and the maturity of the industry market, prompting manufacturers to increase product development and technological innovation, and improve product technology. Connotation, for agent dealers, do a good job in regional market sales planning, especially in accordance with different market changes and product characteristics to provide a good solution, while doing a good job of technical support and after-sales service. For system integration project builders, they will continue to accumulate engineering experience, increase industry market development efforts, and fully understand the real needs of users and owners, do a good job of follow-up maintenance work, and create a good long-term relationship.