With the deepening of the market economy, the increasing integration of urban and rural areas, the increasingly narrow sales channels of enterprises, the county-level market will eventually be pushed to the forefront of the market economy. Correspondingly, county-level dealers will eventually become one of the protagonists of commercial operations. It is reasonable for competition to intensify the existence of the county-level market . Small and medium-sized dealers are located in the streets and alleys of various places in China, providing great convenience for the lives of the people. However, with the intensification of competition in China's distribution channels, the living space of small and medium-sized dealers has become smaller and smaller, especially in first- and second-tier cities. As far as the pan-home industry is concerned, with the introduction of real estate regulation and control policies, the days of pan-home industry dealers in first- and second-tier cities, especially small and medium-sized dealers, have become increasingly difficult. At this time, if small and medium-sized dealers only identify the urban market, it is tantamount to entering a dead end. "The poor will change, the change will pass, and the general will last." In the big market environment, small and medium-sized dealers want to gain new profit growth points. If they want to establish themselves in the market and develop, they must develop a piece of land. New world. In this sense, the county-level market should become a market that small and medium-sized dealers focus on and needs to be vigorously developed. Compared with the large-scale dealers, small and medium-sized dealers only have a small scale of operation. It does not mean that small and medium-sized dealers can only be passively beaten. Everyone has his strong and weak points. Small and medium-sized dealers also have their own advantages. For example, when the market in the first- and second-tier cities is sluggish, small and medium-sized dealers “have a good turn around the boatâ€. A mature dealer can't just stay on the passive response, there should be long-term planning. Even today, when the market situation is getting more and more severe, small and medium-sized dealers can't just "bring their troops to stop, the water is flooded with soil", just thinking about temporarily making a living by carrying out some promotional activities. When a highly skilled chess player is in the game, he will never think of the next step, but will take the overall situation and consider it. As a dealer, especially small and medium-sized dealers, this should also be the case. At this time, it would be wise for small and medium-sized dealers to look to the county-level market in China. The first- and second-tier cities are near-saturated county-level market to be developed. The author believes that with the deepening of the market economy, the integration of urban and rural areas is increasing, the sales channels of enterprises are sinking, and the county-level market will eventually be pushed to the forefront of the market economy. Correspondingly, county-level dealers will eventually become one of the protagonists of commercial operations. From the perspective of people's needs, the county-level market has great potential. In the revolutionary period, whoever wins the hearts of the broad masses of the people will be able to laugh at the end. Today, why not? If a company or a dealer only concentrates on the city, only targets the high-end market, and only looks at the pockets of the people who got rich first, and ignores the vast majority of the people, it will be ignorant and ignorant. A company and a dealer can only approach thousands of households in the form of civilians. Realizing small profits but quick turnover is the way to survive. At present, the living standards of the majority of county and township residents have been improved to varying degrees. Modernization is no longer an unreachable dream in their eyes. They also want to buy cheap products, but there are too few products to choose from. Taking the most common door and window products as an example, during the National Day, the author returned to his home in a remote county town and found that many residents have built new buildings, but the doors and windows in the buildings are mostly traditional wooden doors hand-made by local carpenters. It is understood that the owners of these buildings do not want to buy the popular windows and doors on the market, but in the county towns and towns, there are not many stores, they are difficult to find a suitable product, can only choose traditional wooden doors and windows made by local carpenters. At present, due to the increase in the cost of raw materials, labor, etc., the price of wooden doors and windows made by carpenters is also rising. Therefore, the middle and low-end doors and windows have a market in the county and rural areas. At present, the ascendant wooden door to the countryside activities also shows this. Nowadays, the home building materials market in first- and second-tier cities is almost saturated. Instead of fighting for your life, it is better to start a new stove and open up a new world. This is especially important for small and medium-sized dealers in the pan-home industry. The current home building materials industry is in the era of competition, and the real first-line brands are not many. Many home building materials brands just position themselves as regional brands. If companies want to build a real regional brand, they should do everything possible to sink the channels, dig deep into the market and enter the lives of local people. In this way, the vast county towns, township markets are what these enterprises can not ignore. Due to the large volume of the county-level market, companies are often stretched and unable to take care of them. In the short term, the stronger dealers may not be able to see the county-level market with relatively weak consumption power. Therefore, the dream of enterprises occupying the county-level market can only be achieved through small and medium-sized dealers. Therefore, the sinking of small and medium-sized dealers to the county-level market is also expected by home building materials companies. In the county-level market, it is necessary to improve its own quality. The author believes that the county-level market has its particularity relative to the urban market. At present, the county-level market cannot be compared with the urban market in all aspects. But this does not mean that the county-level market can never keep up with the urban market, nor does it mean that the county-level market has no room for profit. The key to whether a dealer can make a profit is the matching of its agent's products with the market, and also the strength of its market development. In fact, the more disorderly and backward the market, the greater the chance of existence. Although the great man has passed away, the theory of "urban encircling the city" is still in the ear. Small and medium-sized dealers should learn from it. Of course, we can't ignore the weaknesses of small and medium-sized dealers in their operations: First, the operation is not standardized, the profit-seeking mentality is too heavy, less long-term considerations, only short-term and fast; second, the quality is relatively low, lacking in line with market development needs The modern marketing awareness relies mainly on feelings and habit sales, and the attention and sensitivity to the industry market is not enough. Third, the strength is not strong, and the capital, personnel, warehousing and transportation capabilities are poor. These general weaknesses cannot be overcome overnight, but small and medium-sized dealers cannot ignore them. The county-level market is no better than the urban market, and the county-level market needs to be improved. When the external environment is chaotic, the dealers themselves must constantly improve and strengthen their quality to cope with the ever-changing market. "If you don't seek the world, you don't want to make a fuss; if you don't seek the overall situation, you don't want to find a domain." Regardless of the time and domain, it is still a global win, and the combination of small and medium-sized dealers and county-level markets is a win-win situation. Lift. Therefore, the county-level market should be the starting point for small and medium-sized dealers, especially when the industry winter has arrived.
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