Floor companies are increasingly fighting for market share. In order to gain more market share, each company has tried its best to grab the best "cake". So, if the floor companies can make their brands get long-term development in the case of brand confusion in the floor market?

In China, there are more than 5,000 existing registered floor companies and at least 500 companies with a certain scale (flooring companies with more than 100 employees), and the market share is nearly 600 billion yuan. The seemingly huge market is actually distributed to every household. There are not many companies. Therefore, many flooring companies are trying to grow themselves and build a national brand. However, there are few floor companies with powerful brands that are well-known. This is because China's floor market has a low threshold, and the process of industrialization and scale-up has limited and constrained the progress of the entire industry.

At this stage, the common phenomenon in the development of the flooring industry is less originality and weaker brands, and some flooring products are even less competitive. To break this status, major companies must make great innovations to achieve better and faster development.

Judging from past experience, the most successful flooring companies are flourishing and are often based on product innovation. They use it as a basic strategy to achieve growth in revenue, market shares, and customer loyalty.

Today, the enlightened flooring industry leader succeeds by formulating the entire user experience - form, innovation and brand. They have mastered what we call the “user experience” new rule, which transcends the fragmented product itself or the service and rethinks the customer experience. These results have produced new, unexpected, and iconic results that have won customers' favors and created important opportunities for new growth in flooring companies.

Design changes life, design changes a business. Apple (APPLE), a world-renowned high-end brand, whether it is a laptop or a mobile phone, the market's success is due to its advanced design concept and strong design team. In contrast, in the domestic flooring industry, the position of product designers for many small and medium floor companies is not important. Their working hours are completely occupied by other jobs, and they have nothing to do with floor design. This is sad to say. Some door factories have designers, but the office environment is not ideal, and their creative inspiration can be imagined.

In order to change the phenomenon of “re-sales, light design,” “re-simulation, and light originality” of flooring companies, the owner of the flooring company must establish a “design to promote productivity” perspective, as well as funding, staffing, and positions. , treatment, or adopting a model of cooperation with a brand design company to develop flooring products with independent intellectual property rights.

At present, the market situation of China's flooring industry is still dictatorial, a hundred schools of thought contend. If we want to break this situation and make the flooring companies go better, farther and more powerful, enterprises will not be able to "hold a blind eye and not see Mount Tai". Instead, they should take long-term interests to pay attention to the original floor design and increase product development efforts.