Fingerprint locks have become so popular on mobile phones. Why is fingerprint door lock still not popular?

First of all, from the product point of view, this is the difference between consumer electronics and home products. The speed at which these two are updated at the user level is very different. As a mobile phone for consumer electronics products, users will basically relocate within a year or two or even six months. As a fingerprint lock for home products, the user will generally consider replacing the fingerprint locks only if a special scenario is triggered, such as buying a house, decoration, and door locks. Bad and so on.

From the perspective of product and market integration, this is the difference between experience upgrade and consumption upgrade. The mobile phone has changed from the traditional unlocking mode to the fingerprint unlocking mode. It is essentially the same product and the experience is upgraded. The change from traditional door locks to smart door locks or fingerprint locks is essentially the change of product attributes. Its experience has also been upgraded from the experience of traditional hardware locks to a new kind of networked, intelligent and interconnected experience. There has been a considerable change in product pricing and user habits.

Here also to add a little about the difference between consumption / sales process, in the mobile phone consumer process, consumers only need to pay online and offline, you can get the phone to start using, and smart lock or fingerprint lock after the completion of the entire process of consumption It hasn't completely finished yet, and there is the next delivery and installation. Due to the difference in structure and appearance between smart locks and traditional mechanical locks, smart locks of all brands need to be trained by a professional trainer. This also improves the level of threshold.

There are also industry-level influences. From the previous Nokia, Motorola, to the current Apple, Samsung, Huawei, Xiaomi, etc., behind the giants attaches great importance to the giants of research and development, production, marketing, advocacy and other resources to have the entire mobile phone industry has developed rapidly, It also accelerated the improvement of the overall market penetration. Obviously today's smart locks have not yet been able to obtain such resources.

Finally, for consumers, it is easier to upgrade or personal products, such as mobile phones and computers. The door locks, as a family product, face changes in the family’s lifestyle habits, and require family members to promote and Joint decision, in addition to smart locks, like sweeping robots, water purifiers, air purifiers, are in line with this rule; in addition, users should also consider whether there is room, home door can be installed, with the decoration style match, local sales Whether the service is perfect or not, this also makes his decision-making cost much higher.