Dong Mingzhu: Entrepreneurship is not everyone’s self-reliance as a boss

Since the Prime Minister’s work in the government’s work report this year put forward the “public innovation and mass innovation”, the whole society has formed a wave of entrepreneurial innovation. The friends around him have resigned and left, and they have joined the team of entrepreneurs.

While admire their entrepreneurial courage, they actually sweated for them! Although there is strong support from the government, and even a fund like angels to invest, I still think that the road to entrepreneurship is full of thorns, entrepreneurs are Can you cross the shoal, or fall halfway, now it’s hard to say!

Therefore, we must correctly understand what is entrepreneurship? Is it a business to start a company? Is it necessary to resign as a boss to be an entrepreneur?

I don't think so!

-- Dong Mingzhu

On the afternoon of July 30th, on the “Discovering Double Stars” column jointly sponsored by the Chinese government network and China Internet TV Station and jointly guided by 14 national ministries and commissions, the seminars of the guests gave entrepreneurs a lot of thoughts.

As a business mentor, Dong Mingzhu, chairman of Gree Electric, who participated in the column discussion, said that in such an era when everyone can release wisdom, every young person has the opportunity to start a business, but China has a population of more than one billion, and most people You don't need to start a company by yourself to realize your entrepreneurial dream.

In Dong Mingzhu's view, even in ordinary jobs, he can use his own innovation to achieve his own job, achieve his greatest value, and create wealth for the society. This is also entrepreneurship.

Dong Mingzhu talked about a case that Gree had encountered in the Middle East market. Even though the Gree air-conditioning brand is good, the Middle East dealers hope that Gree will go to Thailand to produce because local consumers do not trust China.

This is a heartbreaking and profound case. Dong Mingzhu believes that true entrepreneurs must have the responsibility and responsibility, not just to make money to start a business, otherwise the starting point of entrepreneurship is wrong, the road to entrepreneurship is naturally short-lived. She appealed to all entrepreneurs to have long-term goals and to create countless high-end brands that can go global, so that China can truly be an economic power.

Just a few days ago, Premier Li Keqiang reiterated his position at the National Science and Technology Strategy Symposium. It is necessary to promote the deep integration of science and technology with mass entrepreneurship and innovation. It emphasizes that it must “top the sky” and strive to break through the core key technologies and brave the world. The peak of science and technology, but also to "site", through the mass entrepreneurship, innovation and transformation of scientific and technological achievements into real productivity.

Dong Mingzhu also said something that is memorable. 11 years ago (2004), Gree Electric was almost sold to a foreign company by some departments at a price of 900 million yuan, in exchange for a world top 500 enterprise settled in Zhuhai, and even this foreign company opened to Dong Mingzhu 8 Ten thousand yuan of the annual price of the "cake", but Dong Mingzhu firmly resisted, and rushed around to call, exhausted, and finally saved Gree. In 2014, Gree entered the global top 500 with a sales of 140 billion yuan, with an annual tax payment of 14.807 billion yuan.

It sounds really exciting. Dong Mingzhu used this experience to tell entrepreneurs at the same time that although the journey is tortuous, as long as the direction is correct, believe in yourself, persevere, dare to challenge, and dreams will come true.

In the eyes of Dong Mingzhu, every young person who works hard and works with wisdom is an entrepreneur. Within Gree, whether in the sense of innovation, innovative talents, or in the construction of innovation systems, we are striving to encourage innovation. At present, we have formed a cultural atmosphere of innovation for all employees, established an independent innovation engineering system, and won the National Science and Technology Progress Award. .

According to Dong Mingzhu, Gree has established 6 research institutes with more than 8,000 technical R&D personnel, with an average age of 29, which are all cultivated by Gree. More than 1,500 young people have created more than 15,600 patents. In 2014, they produced 11 patents per day, creating technologies unique to many countries and even the world.

She also said that many young people in Gree now have the impulse to start a business, and Gree also provides a platform and opportunity for innovation and entrepreneurship for each young person with innovative impulses. Gree has become the “Whampoa Military Academy” of innovative talents in the home appliance industry.

The little friends around you, don’t blame yourself or even envy and hate! If you start a business, you don’t have to be a boss. On the entrepreneurial innovation platform provided by Gree, the creators of ordinary jobs are also successful entrepreneurs.

Global hardware network

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