Bathroom traders grab the "killer" of the Golden Autumn Market

All along, sales promotion is a common practice for building materials industry dealers to earn profits. With the advent of gold, silver, and silver, the sanitary ware manufacturers who have been hungry for nearly half a year have not had enough time to increase their prices. They have also used the price to “eat”. war".

"There is no minimum, only lower," the price war push new products, low prices will undoubtedly become a "killer" bathroom manufacturers grab the Golden Autumn market, the price down again and again can really bring considerable profits for businesses? Hefei stores anonymity of the sales staff told the author, because the bathroom profit margin is small, so some businesses began to secretly raise prices in the dark season, and then in the high season and then through a discount to lower prices.

This phenomenon, the industry's understanding said: "We do not rule out that some people raise prices and then lower prices, but the quality of sanitary ware is actually placed in front of consumers." The official said that the discount does affect the income of the business However, from the sales process, this is a normal phenomenon. The holiday economy and consumer spending habits directly determine the market behavior of the business. The author was informed that these listed new sanitary wares all contain the brand's patented technology. According to the person in charge of a well-known company in the industry, large-brand sanitary ware has adopted a unified national selling price, and it is difficult to think “**”. It can only reduce costs in terms of reducing advertising costs and compressing transportation costs. Sanitary ware traders in the "earnings and losses," do not necessarily represent the price of the bathroom is very transparent, consumers are also very rational, which prompted businesses to give consumers real benefits.

The practice of raising the price after discounting is common in various industries. However, in the case of rising cost of raw materials, sanitary ware manufacturers can still lower prices so as to make businesses feel distressed. What makes merchants helpless is that the sanitary wares with low profit margins still have to rely on lowering prices to win. In the price war of “no minimum, only lower,” it is still unknown whether anyone will win.

Jin Jiuyinu, bathroom manufacturers to push new products than the price of a building materials store in Hefei, I see, the original two months is still deserted market, there are already bustling consumers come to ask and order bathroom. Sales staff told the author that since July, the traffic volume in the store has increased by nearly 20%. For the immediate arrival of “Jin 9 Silver Ten” and the two long holidays of the Mid-Autumn Festival and the Eleventh, the bathroom manufacturers agreed that “money” is extremely promising. At the same time, according to a website survey, more than 60% of consumers choose to begin renovations and purchase building materials in September and October. The owners who are ready to start the renovation began to choose the main materials for decoration, of which the sanitary ware is one of the important procurement targets.

The author also learned through surveys that consumers are still very valued in sales promotion, and most consumers are more interested in new products. The soup that is being renovated says that the purchase of the bathroom is very important for the family that is refurbishing because it is basically a one-time investment and is related to the style of the entire home. In addition, if quality is a problem, replacement and maintenance are very troublesome. Therefore, the choice of bathroom would rather spend more money but also choose a satisfactory one. And the person in charge of a company in the industry, this year affected by the Olympic Games, sanitary ware business is still more emphasis on 11 promotional campaign. This point has been proved in the bathroom market. Discounted information is displayed on the shops of large and small sanitary ware factories. The words “magic price” and “ultra-low price” appear frequently. The author was informed by telephone interview that some well-known brands in the industry also introduced a variety of new products with distinctive features. At the same time, the relevant person in charge said that the pricing of new products has been very low, coupled with discounts, a price war is inevitable.