Wanbang saw blade occupies 60% of the market in the central United States and is the most expensive in the US market.

“We are testing a high-automatic production line and will be able to put it into use soon.” In the Wanbang Laser Diamond Tools Co., Ltd., chairman and founder Ye Hongjun said with a smile, the company’s production efficiency has improved significantly. “The big orders from European and American companies are coming. Our delivery will be more timely."

In the 13 years of entrepreneurship, the diamond saw blades produced by Wanbang Laser broke through the domestic counterparts and were first sold to Europe and the United States. In the United States, Wanbang Laser does not do OEM, becoming the only Asian company with its own brand in the US market. The brand name is “DTT (Diamond Tools Technology)”.

Doctoral entrepreneurship "sieving" the diamond tool industry

In 1991, Ye Hongjun graduated from Beijing University of Science and Technology and became the first doctor of powder metallurgy in China. However, he did not choose to stay in school to teach, but to a research and development in a Shenzhen company.

At work, he found that in his professional field, there are still many "blank spaces" in the country, and entrepreneurial ideas have emerged.

“The dozens of branches of this industry and related sub-sectors were selected and the laser-welded diamond tools were finally determined.” He said that the tools can be used in machinery, construction, mining and other fields. “It is widely used in developed countries, but there are few in China. This is the opportunity."

In addition, this sub-sector has a high technical threshold, and among the five shareholders of the company, there are 2 doctors and 2 masters.

"Inventory of the funds and resources in our hands, this is an industry that we can and can have," he said.

Previously, he had a good cooperation with the universities in Wuhan. When he chose the place of entrepreneurship, he once again thought of Wuhan.

“There are few storytelling, practical things, technical advantages, convenient transportation and convenient transportation.” Together with an upstream supplier in Hubei, he decided to settle in Wuhan after investigation.

Enter the United States, hire a top 500 manager as a salesman

After the financial crisis, the United States spurred domestic demand, extensively renovated highways, and consumed no less than 5,000 diamond saw blades per day. Ye Hongjun saw this opportunity. In 2009, he entered the US market and developed a saw blade that can cut 7.6 kilometers of concrete. Later, the performance improved and it was better than local products.

Developed products, Ye Hongyi wants to find people who are "grounded" to open up the market.

Mark Turner was once a member of the Global 500 company in the US subsidiary, serving as a regional sales manager with a wealth of industry resources. At that time, he was seeking new job opportunities, and many peers recommended that the products of a Chinese company were “very surprising” and it was Wanbang.

After a US company, two people exchanged several times, and Ye Hongjun officially invited him to join.

With a professional eye, Mark Turner believes that Wanbang is "very promising." He promised the invitation and offered it quickly: start with the ordinary salesman and speak with performance.

“It didn’t take long for him to open up a large market.” Now, 39-year-old Mark Turner has been responsible for all the daily work of Wanbang in the United States.

Wanbang's company in the United States has a total of nine people. In addition to CEO Ye Hongwei, the rest are Americans. The large-size high-power diamond saw blade accounts for more than 10% of the US market and 60% of the market in the central United States.

$600 per piece, the most expensive saw blade in the US market

A large-size high-power diamond saw blade with a diameter of 600mm, Ye Hongyi sells for $600. "This is the most expensive price on the US market, but it doesn't sell."

In the United States, Wanbang Laser and a Swedish company are the most expensive products of the same size and similar type. The price of US companies is between US$560 and US$580.

Ye Hongqi said that it is not easy to sell high prices. In the past six years, there have been three "offs".

The quality of the products is the first level, and Korean companies have tried to break into the market, but the products lacked the advantage and they returned. After testing by various testing agencies, third-party companies and laboratories, Wanbang ranked first among many indicators.

The second is to maintain in batches. Some customers have questioned the sample and there is a problem with the batch supply. After one year and multiple batches of supply, Wanbang finally gained recognition.

The ultimate test is the expansion of scale. “American companies are very focused on rapid response. Can such a large distance be available on a large scale?”

To this end, US warehouses have always maintained high inventory. When there is an urgent need, he makes a decision: to ship products directly from the Wuhan factory to the United States, the air freight of a 600mm diameter saw blade is 80 dollars.

He calculated the account: the saw blade of the same specification, the low-end product cost of the peer is 60 US dollars, the selling price is 80 US dollars, the product cost of Wanbang is 100 US dollars, and the selling price is 600 US dollars. "Even with the $80 shipping cost, we can afford it. We have a high profit margin, which is the advantage of high technology."

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