Top 100 Chinese Online Retail Brands Voted Hot

The China Online Retailing Annual Meeting Organizing Committee recently revealed that the top 100 Chinese online retail brand selections have entered the formal selection stage, and more than 300 online malls and online retail independent brand merchants have already signed up to participate in the competition, which is an extremely hot state.

The China Online Retailing Annual Meeting Organizing Committee recently revealed that the top 100 Chinese online retail brand selections have entered the formal selection stage, and more than 300 online malls and online retail independent brand merchants have already signed up to participate in the competition, which is an extremely hot state.

A spokesperson for the organizing committee stated that although the fiery status of the selection and voting is somewhat unexpected, it is also reasonable. "Cheng is a long time, and the letter is long. The development of e-commerce has become a barrier of competition between companies, and this trend will become more and more obvious."

The rapid development of e-commerce in China has attracted worldwide attention, but the problems in development are also worth paying attention to, especially the issue of “honesty”. The authenticity and legitimacy of online sales companies, e-commerce behaviors of enterprises, and complaints from consumers in online shopping have become typical problems in e-commerce integrity issues. In the surveys of various consumer complaint agencies in recent years, online shopping ranks high among the industries that have been complained.

The largest bag B2C platform in China is the fastest-growing independent luggage brand in recent years. Its founder and CEO Ye Haifeng treats “honesty” as the company’s operating DNA. “Integrity, responsibility and sharing are the corporate strategies developed by this year's wheat bags. From the customer’s shopping message on wheat bags, many customers are very concerned about the credibility index of products and services provided by wheat bags.”

In order to strengthen the core values ​​of “integrity” in brand building, Ye Haifeng included “integrity” in the evaluation of employees’ KPIs. “We must be honest with our colleagues and customers. If we have data that is not honest, we must be punished, apart from what we say. It is because wheat bags insist on treating customers with integrity. Three years later, the customer complaint rate of wheat bags and The return rate has been declining."

On October 19th, B2C Online Shopping Mall, a joint venture established by Baidu and Japan's Lotte, was formally launched to play a clear-cut slogan, “The music cool days adhere to the strategy of selling only authentic and honest business operations.” Lok Tian CMO Zhang Hao Hao told billion state power network, "Lok cool days will use some of the energy to combat fakes and imitation goods, only sell authentic, honest business will be a feature of Le cool days."

Although cracking down on counterfeit goods has once become a headache for brand owners, the entire e-commerce industry must become genuine and honest, but it has become a consensus in the industry. "Although counterfeit and dishonest operations will not be completely eliminated for the time being, the merchants selling genuine products and good faith will be more and more recognized by consumers on the Internet. There is no doubt about this." Express to Yibang Power Network.

Zhang Hao said that in the past few years, online shopping development in China, the requirements of online shopping population gradually evolved from low-cost to quality and brand, authentic and integrity will become the next two years of online shopping consumption trends. “According to the data on online shopping in China in recent years, the ratio of C2C and B2C trading volume is still quite different. China’s e-commerce development is still in its infancy, but this consumption pattern will change in the next two years. There will be changes in the next two years. A large number of B2C companies will emerge, and will become mainstream; at the same time, genuine and honest services will become the core competitiveness."

Made in China has gone through the process of mimicking goods, pursuing brands, selling counterfeit goods, and operating with integrity. The development of e-commerce has also experienced such a process. In order to continue to promote China's online retail channels and products towards branding and establish a way of integrity management, the China Online Retailing Annual Meeting Organizing Committee launched the 2010 China Top 100 Online Retail Integrity Brand Selection Award in October, which can be accessed at the China Online Retail Annual Conference. The official website (http://huodong.ebrun.com/2010b2c/index.php) is used for registration and selection.

The Organizing Committee revealed that the results of the selection will be announced on the 3rd China Online Retail Annual Conference held in Chengdu on December 3, 2010. The 5th China Online Retail Annual Conference will be held in Chengdu from December 3rd to 4th. It will be supported by the Department of Informatization of the Ministry of Commerce and supported by the Chengdu Municipal People's Government. Yibang Power Network and the Chengdu Municipal Bureau of Commerce will co-host the event. In addition, the Chengdu E-Commerce Enterprise Association will also participate in this annual meeting as a contractor.

Up to now, more than 200 traditional chain retail company companies, brand manufacturers, 300 domestic independent B2C and Taobao big sellers have signed up.



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