The Spring Festival "charge" blow sound hardware business promotion patterns

According to the custom of Chinese folk customs, the Lunar New Year will enter the “small year,” and people will begin to purchase the New Year, hold a purchase list, and go shopping on the street. Conforming to the trend of consumption, every business that will “fight” will be locked in sight of China’s grandest traditional festival, the Spring Festival.

These days, I visited the market and found that the hardware business has already sounded the promotional “charge front”. Relative to the "golden nine silver ten," the price reduction, gifts and promotions, the hardware business during the Spring Festival, while fighting sales, pay more attention to fight marketing means. The huge business opportunity for the Spring Festival has caused hardware manufacturers to place great importance on it. It has not only made painstaking efforts to publicize the momentum, but also introduced many fresh “buying points” to meet consumer demand.

During the Spring Festival of Combine Marketing, hardware merchants hit "combination marketing" or "bundle sales law", which is easily accepted by consumers. In the holiday gift market, the advantages of such multi-brand, multi-category gift boxes and gift packages can also enrich the connotation of the promotion, because one product in the series is attractive to consumers and can enhance the selling point of the entire event.

Hardware product mix marketing, just like various food combinations and gift boxes, sells product mixes of different types and different functions. According to the person in charge of Jianhua Hardware Market, recently, the products that are highly favored by consumers are hardware tools gift boxes. Because most consumers are optimistic about packaged tools and gifts, in order to increase the sales volume, some stores have followed the example and introduced the food promotion law. In addition to the original family tools, the package also includes home kitchen hardware. , bathroom accessories and other products, changing the pattern of products, much loved by consumers.

In addition to the combination of branded products, there are combinations of different brands and different products. In a kitchen and kitchen hardware store, the author also saw a spree with hand tools from Eagle India, Zhang Xiaoquan scissors, and Beautiful knife and fork. The owner of the shop, Ms. Wang, said that the gifts for the New Year gift are novel and cost-effective. If they are sold separately, not only the price.

In the era of signing marketing star sales, the influence of representative figures can improve the general sales of products. This is why the singer's album has arrangements for fan activities, and the writer's book will host multiple signings. Although the hardware industry's influence can not be compared with the entertainment industry. However, if the big brands launch the "double presidential signings + price cuts" double bombing, it seems to be a good promotion.

Moreover, the signing of the president is not unprecedented, and many large companies have taken such promotions earlier. Stanley, a hardware brand known as the world's tool expert, once held a unique event in Qingdao: public signings. The personage is the president of Stanley Asia Pacific. The event attracted many customers. Customers who lined up and purchased all said that the business activities signed by the president of Stanley Asia Pacific have deepened the impression of the company in the minds of consumers and allowed consumers to enjoy real discounts, which is very good.

In fact, if the hardware companies have a certain brand influence, but also hope to improve their own position in the minds of consumers, launching corporate heavyweights in person at the scene of the consumer, increase promotional efforts, is one of the ways to promote the Spring Festival promotions.

Emotional Marketing The classic lines of Stephen Chow's films are: Deyi. In my opinion, merchant promotions must be promoted. Looking at the festive season of the Spring Festival, during the entire Spring Festival, the word "love" is not full of time, and what people say and do is always related to "love." If, for example, hardware merchants can make a fuss about the word “feeling” during the Spring Festival marketing, the inevitable result is gratifying.

In Hangzhou, an electrical appliance sales promotion site, the author found that their promotional desk is very attractive, the big red background card, wrote the product marketing theme: care for the safety around them. In the product introduction, special emphasis was placed on the New Year and the thief’s entry was ordinary. It was a warm reminder that consumers should pay attention to their property and their safety at home. The top selling products are various anti-theft locks. This promotion has been recognized by many consumers.

Before the Spring Festival, the use of emotional marketing methods to make goods more accessible, sales are naturally increasing, but for consumers, this contains the emotional elements of the goods, even more valuable and meaningful.