The five cores of kitchen and bathroom hardware companies in 2012

China is widely recognized as a major manufacturer of hardware products. Its background is that China’s labor resources are abundant and cheap, but its products have low technological content and need to be transformed from producers to creators. First-class products are sold to Europe and the United States, and inferior goods are sold domestically. Chinese hardware companies need to produce their own products with core technologies.

Nowadays, kitchen hardware industry not only attaches importance to product quality, brand awareness, marketing, publicity, and technological innovation, but also has a low-carbon fever. Future kitchen hardware will be more low-carbon, energy-saving, green, and environmentally friendly. In the future, the kitchen and toilet hardware industry will certainly adopt a large number of new materials featuring low-carbon technologies. The market demand for new energy-saving and environmental protection hardware products will maintain long-term growth. Hardware companies will inevitably improve technological innovation and develop more energy-efficient products. At the same time, the hardware industry will increase resource conservation and environmental protection efforts, and strive to achieve the transformation of the industrial structure from energy-intensive to capital, technology, and knowledge-intensive industries. Reduce the proportion of high energy consumption, high pollution and high convergence industries in the national economy.

At present, some domestic kitchen and bathroom hardware companies have gradually evolved from processing-oriented enterprises into independent-innovation, high-value-added enterprises, positioning themselves in internationalization, specialization, technology-oriented, market-oriented, and export-oriented trade. Kitchen and bathroom hardware suppliers should pay more attention to brand building and technological innovation. To achieve core competitiveness, we must meet the best interests of the target customers of kitchen and toilet hardware companies. We must have advantages compared with our competitors, and satisfy customers according to customers. Values ​​and benefits, building the company's critical processes or purchasing, or distribution, but no matter how you build your key processes, you must eventually add a size.

1, product quality The quality of sanitary products often determine the success or failure of a business. Although every business operator knows this point, there are always some companies that use low-quality materials at the expense of product quality in order to save costs. Once the products made in this way are listed, only temporary sales results will be obtained, which cannot withstand the long-term test of the market.

2, brand awareness brand, is the most valuable asset, a hundred years of sanitary ware, sanitary ware, old kitchen and toilet brand for the customer's first impression can be trusted. At present, there are many kitchen and bathroom brands in China, but there are no old brands more than 100 years old. In fact, the common features of such old brands are nothing but quality, durability, and continuous innovation. In order to expand and stabilize the market, companies must also possess these characteristics in order to build their own brands.

3, marketing and promotion After the kitchen and toilet companies have high-quality products, they must increase the promotion and promotion of the market, so that dealers and customers understand the product, stimulate their agents and desire to buy. Kitchen and toilet companies can increase publicity and promotion through various means, especially in the media of the industry to achieve the purpose of promotion. At the same time, it is also possible to contact the relevant company of windows and doors and even hardware locks companies: decoration companies and construction companies to obtain orders. These are potential customers of kitchen and bathing companies.

4. Innovative R&D kitchen and kitchen companies will greatly restrict their development if they stick to the original business model and product structure without improvement. Therefore, the company must pay attention to the technological innovation of the product, manifest itself in the innovation of the production process technology of the product, the diversification of the product appearance, the diversification of uses, and the functional aspects. Enterprises should pay attention to the collection of industry information, and should actively invest in R&D for new technologies and new materials. We should use all available resources as much as possible for us to seize market opportunities.

5. Green environmental protection Currently, consumers are increasingly demanding the environmental protection of products. Therefore, companies need to make more efforts in this regard so that the products can pass the relevant national environmental protection certification. For consumers, this can give them a sense of trust in products and businesses.

To enhance the overall competitiveness of kitchen and toilet companies, in addition to the above points, there are still many things to do. We have a long way to go, and we hope that companies will not lose sight of their social responsibilities while pursuing profits. Only in this way can companies achieve healthy and lasting development.