"Others see difficulties and hardships, even despair, but all I see is hope!" In a small factory in Foshan 16 years ago, the founder of Eastman said to the whole factory staff. In 1996, Yisman Chemical Co., Ltd. was established. In a small and dilapidated small factory, several simple production equipments and several workers were all the homes that Yisman was founded. It took only 16 years for Yisman to achieve a leap-forward development. Now it has become a large-scale large-scale coatings enterprise integrating talents, capital, technology, production bases and diversified businesses. It has established long-term cooperative relationships with internationally renowned chemical companies such as Bayer, BASF and DuPont. country.
16 years ago:
Striving for difficulties and striving for outstanding national brands
Compared to some Western centuries-old companies, Eastman’s sixteen-year corporate history is not too long. But these sixteen years are not only the history of the company, but also a historical stage of development of the Chinese national paint industry from the beginning, the beginning to the growth. As a member of the national paint company, Eisman is also very honored to participate in this process and witness this history.
Sixteen years ago, several major foreign brands in the Chinese market, relying on mature product quality and brand operation capabilities, quickly covered the Chinese market and occupied most of the market. At that time, in the entire national paint company, no matter from the production technology, product quality and brand operation ability, no company has the ability to compete with several major foreign brands. But that year, a group of national entrepreneurs, with the unique tenacity, tenacity, and disappointment of Chinese entrepreneurs, faced difficulties and established paint companies. In 1996, sixteen years ago, Isman was founded. At present, many well-known national paint brands on the market were established in 1996, so this year, it was also referred to as the "Jiuliu phenomenon" in the history of the development of the national paint industry.
16 years later:
Heavy introduction of plant extracts to create a pollution-free health room
In the past 16 years, many national paint companies have fallen in the market competition, and some powerful national brands have been acquired by foreign capital. The industry mergers and acquisitions of “big fish and small fish†are being staged every day. However, the brutal survival of the fittest in the paint industry has also brought about the rise of a number of strong domestic brands, such as Yisman, Carpoly, and Bardez. These rising national brands, whether from product equipment, technology research and development, channel construction, brand operation, etc., have made great progress and won wide recognition from consumers.
Sixteen years later, Yisman also grew from being an inconspicuous and simple factory to one of the only domestic coating brands with one complete coating product system, and won the “Top Ten Chinese Coatingsâ€. Brand member alliance unit, "Guangdong paint flagship enterprise" and other honorary titles.
At present, Yisman's product system has covered water-based interior and exterior wall paint, water-based wood paint, high-quality wood decoration paint, furniture paint, nitrocellulose paint, industrial paint, texture paint and other categories. In 2012, after a long period of research and development, Eisman launched a plant extract product that combines 16 years of research and technology. Isman's plant extract is an environmentally-friendly processing material produced according to the original nature. It is made from materials produced in the ecological world. It does not cause damage to the environment, and the residue can be completely degraded. It does not contain heavy metals, formaldehyde, and is free of toxic substances such as isocyanates. When the paint is formed into a film, there is no decomposition of toxic gas. There is no danger when it comes into direct contact with the organism. Instead, it has a natural fragrance, giving a pleasant living space. Therefore, Esman's plant extract is a truly completely environmentally friendly and pollution-free paint.
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