The development of the cabinet industry needs to be promoted, and cabinets have also continued to break through. Since 2010, the cabinet market has been "rising". This trend of "price increase" will occur almost every year at the end of the year. There was no sharp upward trend expected by the market. This kind of price increase is also considered to be the hype of the year-end promotion, but for the specific market atmosphere of 10 years, this seemingly hype behavior implies the general trend.
Some building material dealers who agree with the trend of cabinet product prices becoming the general trend said, "In the past year, most building material dealers have survived under profitable sales, and the market gradually recovered after the year, and prices were slightly increased. Reasonable. " In addition, in the new year, the economic recovery momentum is optimistic, the raw material market demand will inevitably increase, the price of raw materials will rise, and the cost of labor will also rise, which means that the production cost of enterprises will increase, and the price of products will inevitably rise.
Temporary ambiguity in building materials prices due to real estate constraints in the second half of the year
The hot situation in the real estate market, rising energy prices, rising raw material prices and product scarcity, as well as logistics and other price increases, make cabinet companies feel more pressure in future marketing. And the excess expenditure brought about by these external pressures is bound to be passed on to the price of the product. Therefore, it can be said that the price increase of cabinet products is an inevitable trend. Of course, the price increase of the product will definitely bring a big impact on the enterprise's marketing.
However, despite the reason for the price increase, there is no large-scale price increase in the market. Most merchants are also on the sidelines. Merchants are fully aware that a sudden price increase is not a good thing. A product price increase will reduce the overall sales of the product. The decrease in product sales will also affect the market layout of the merchants.
In recent years, the cabinet industry has frequently set off a wave of price hikes. News about price increases also appears from time to time, and in fact, due to the impact of the market environment and the current situation of industry development, the price of cabinet products has not entered the list of price increases as the market expected. Following such a development law, the seemingly inevitable "price increase" wave is like a habitual hype at the end of the year.
According to industry sources, with the scarcity of raw materials, such as flooring , and the increase in operating costs, such as ceramics , it is normal for the price of building materials to change every year. However, the merchant has not received the official price increase document from the manufacturer, or intentionally rumored that the price increase is indeed suspected. With the advent of the Golden Week, the highly competitive building materials will be placed more on price reduction promotion, and the price adjustment is unlikely in the near future. .
Some businessmen said that whether the price of the cabinet is not only closely related to the price of raw materials, but also closely related to the trend of the entire real estate market and the actual decoration market demand.
Therefore, the initiative to increase or not to increase prices in 2010 is still in the hands of various cabinet companies. If companies can digest the rise in various costs on their own, they can not increase; if prices increase, as long as the market recognizes it, it is also the unique position of the enterprise's marketing innovation ability. , Continue to develop the cabinet market and open up more market development opportunities.
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