1, Su embroidery is by no means a luxury, but in addition to very few designs, the vast majority of dozens of grades of embroidery are not competitive, and customers even feel that they are not as good as prints and machine embroidery.
2. Instead of detecting the price of a supplier, it is better to detect its mentality. Comparing prices and comparative advantages among manufacturers is necessary, but there must be a strategy. Cats, dogs, flowers and the like have little meaning. The prices are definitely high and low, and the quality is also good or bad. Moreover, you have not seen it with your own eyes. The best way is to send a picture of a character embroidered for temptation. For suppliers based on long-term cooperation, profit margins are usually consistent. Some merchants, usually cats, dogs, flowers, and embroideries on the riverside of the Qingming Festival, are tempted at low prices and expect to make a profit through a “boutiqueâ€. Therefore, trying out merchants with large-sized and difficult paintings to try to figure out their business mentality and profitability is the best strategy.
3. The “empty gloves, white wolf†era has long since passed. The more abundant the goods, the higher the credibility of the customers feels, and the success rate of orders will be greatly enhanced. There must be two factors for the purchase of a customer. One is the basic approved product (ie, like embroidery), and the second is to have more choice (ie, your favorite patterns and workmanship). Both are indispensable.
4. Don't expect a few small samples to "test" whether the market will accept it, even if you ask people around you. The embroidery market is an objective one, otherwise it will not be circulated for thousands of years. What you have to do is to dig. In addition, this is also a question of “chicken first, or egg firstâ€. Your preparation work is sufficient. When the goods are rich, and advertisements are put in place, you naturally attract customers and your skills become natural. And holding a few samples, empty words would certainly no one believes.
5, very cheap, poor quality embroidery, the owner is often easy to accept. But having said that, this kind of junk cargo will only be accepted by the owner. Because they think it may be more suitable to "run". However, according to our experience, customers often dismiss it, not only selling the stock, but also directly affecting the success rate of your company’s order.
6, currently on the market Suzhou embroidery store, 85% there are unclear positioning, product features and other issues. Simply put, low-end products are too junk, but slightly better but too expensive. The reason is very simple, low-grade goods are full of street, the boss does not sell bids, and always count on one or two of the fine evil customers. Therefore, choosing uncommon new products and adjusting their mentality is the only way to succeed.
7. You don’t have to worry about whether your customers will go directly to Suzhou to buy, but don’t worry that Suzhou will compete with you. First, tolls are not worthwhile, and the second is that customers do not have much meaning. In terms of business style and cooperation, Suzhou and Guangdong and Beijing are completely different. Words like “wholesale†and “long-term cooperation†are the slightest. No effect. Third, it is inconvenient to transport. Suzhou does not have an airport. Logistics basically depends on Shanghai. Whether it is roads or air transport, it must go through Shanghai.
8, Suzhou embroidery shop is not a noodle shop, snack bar, it is impossible to come and go at all times, but the profits of Suzhou embroidery are very high. What's more, in the current increasingly competitive business environment, what you are thinking about is not whether the project is very popular or not. Instead, there are “some people in your area who will compete with youâ€.
9. You do not have to expect to sell Su embroidery to every customer. This is enough for company gifts and people's consumption.
10. Hand embroidering and machine embroidering are two kinds of products. It is similar to “imitation mahogany†to speculate “market of mahogany furniture†with machine embroidering and garbage embroidering.
The composition of Suzhou embroidery cost
Because there are so many factors that affect the price of embroidery, the price calculation of embroidery products cannot be simply based on area, nor can it be based only on patterns. Instead, it should be based on a variety of factors and comprehensive consideration and measurement. Among these, the accumulation of experience is very important. .
In general, the cost of embroidery products includes base materials, embroidery threads, manual fees, back panels, cardboard, and frames, but manual fees usually account for more than 85%!
Manual products are different from machine products. The cost of the latter is relatively fixed, but "manual production and delivery of orders" is "to deal with people". In many cases, the price is "talked out" and the fee is relatively flexible. In addition, embroiderers of different technical levels have a corresponding psychological price. Of course, the products they make must also meet their wages. Therefore, theoretically speaking, the price of each piece of embroidery products can be endless, or it can float a lot, but there is a limit to the downside, that is, the bottom limit, and the price that is too low is no one willing to take over. This is why the same pattern, the same size of embroidery, the price is very different.
Several important factors affecting the price of embroidery
Factor 1, pattern type
Price pattern: Portrait Embroidery> Landscape Trees> Still Life Painting> Landscapes> Animals> Traditional Flowers
Example: Portrait embroidered landscape grove still life oil painting landscape animals traditional flowers
Explanation: Embroiderers who can embroider “portrait embroidery†and “personal embroidery†are definitely one hundred miles. They require considerable artistic foundation and experience. Embroidery workers with the character embroidery quality are sometimes unable to produce one in several villages. When it is full, there is absolutely no one to take over the work fee. "Scenery trees" and "Still life oil paintings" are generally handed to young, skilled workers, because although the old ladies embroidered workers are relatively cheap, but they will only embroider traditional patterns, such as "landscapes" and "animals". "Traditional flower grass" has no ability or energy to accept new things. Even a slight change in the pattern will have no effect.
The “scenery trees†category that we refer to here is of a certain level and does not mean “red maple†or “huangfengâ€.
Factor two, sewing method
Price rule: double-sided embroidery > single-sided embroidery
Example: double-sided embroidery floor screen double-sided embroidery typhoon single-sided embroidery
Explanation: Double-sided embroidery is generally used on a table screen or large-screen screen, so double-sided embroidery is generally more exquisite than single-sided embroidery, and we classify the embroidery machines. The technical details are often assigned to their full-time embroidered double-sided embroidery. In the same pattern, the workmanship required for double-sided embroidery must be better, so the labor cost is relatively higher. Under the same circumstances, the double-sided embroidery price is about 1.3 times more than that of single-sided embroidery. In addition, the external quotation of the double-sided embroidered table screen generally includes a frame and a gift box.
At present, in terms of market demand, the demand for single-sided embroidering is the largest, followed by floor screens, and there are fewer desktop screens.
Three factors, size
Price rule: large size > small size
Explanation: Although the price of Suzhou embroidery cannot be calculated exactly in accordance with the area, its price and area are clearly increasing (decreasing) in direct proportion.
For example, 30cm×40cm and 40cm×50cm, the area is almost half, the price of course there is a difference!
This is what we mentioned earlier. The "artificial fee" occupies more than 85% of the cost of a painting. In size arrangement, we have a big difference with Suzhou businesses. Suzhou is adjacent to Zhejiang, and the business style of Zhejiang businessmen is well-known, that is, “as long as they are cheap, even if it is garbageâ€, so Suzhou merchants usually consider reducing the size, Zoom out and zoom out to make the price “look low.†The main consideration for Suzhou merchants is how to sell the product to the store. And we are different from it. Borchow is considering how to sell it to the store. It must also consider whether the customer will accept it. Practice has proved that the embroidery of too small size is difficult to sell, and the competitiveness is even worse than the “cross stitchâ€. Understand: Su embroidery has always been known for its nobleness, boldness and grandeur.
Factor four, whether routine
Price pattern: novel style> traditional style
Example: Traditional style "Golden Avenue" New style "Woodland scenery"
Explanation: This is an important reason why the embroidery is not comparable. The traditional style is "inherited from generation to generation". It is almost the basic work of each embroidery worker. There are many people who will do it, and the cost is naturally low. The material is rare and valuable. The new style is by no means an ordinary old lady's embroidery can do. The old lady embroidered will generally only be made of peony, small flowers, fish and cat animals, and it is usually “unprepared†for novel patterns. Especially for the still-life embroideries and flowers with heavy colors, the visual acuity of the embroidered workers at the age of the previous year has been reduced, and it has been difficult to put on needles, not to mention “doing fine workâ€.
Many customers, including some embroidery operators, are puzzled: Why embroidering 12 fish costs only 50 yuan, but after a slight change in pattern, embroidering 6 fish actually costs 150 yuan. Why does Borch create 280 yuan for the flower basket, but the pattern of the flower basket that I picked would cost 450 yuan if embroidered. The key to these problems is “whether or not they are routineâ€. Generally, what we recommend are all cost-effective. They are all works that can be completed by the embroiderer even if they are closed eyes. Do not imagine the embroidery worker as amazing. Knowing that even a slight change in the pattern means that it must be embroidered by young people, and the old embroiderers will only “step by stepâ€. In short, the price difference caused by pattern changes is mainly due to the replacement of the Soviet embroidery makers.
Factor five, color or color light
Price rule: color weight> color light
Example: light weight
Explain: Color weight refers to the rich pattern color, excessive color, and these are the processing difficulties, the more abundant the color, it requires more types of embroidery thread, so changing the needle during the processing process frequently, and the request must be excessive natural. For example, the original line pulled straight to the end, but due to the "color weight", it is necessary to use a variety of types of embroidery thread, the short layer of overlapping layers of the transition, so that the processing cycle is naturally doubled, the price is relatively high, but the quality is significantly more Win!
Factor 6: Thickness
Price pattern: full embroidery> dense> empty
Example: full embroidery thick hole
Explanation: Full embroidery means that the entire painting is basically embroidered without gaps. Density refers to the part to be embroidered, occupying a larger part of the screen (that is, less space), or an originally hollow painting, and putting a triangular needle in its background, taking a 40cm×50cm painting as an example. Only playing full triangle background, it takes a full 8 hours to complete!
In addition, the same size of the pattern, it must also be regarded as the proportion of the actual content of the painting. Many bad businesses, like the 40cm×50cm embroidered paintings, will use computer software to reduce the actual pattern to reduce the embroidered area, and to maintain the so-called “unchanged sizeâ€. Such cheating is generally not easy to detect.
Factor VII, refinement
Price patterns: short stitches> long stitches; stitch density> stitching; stitching; twisting
Explanation: Inferior Su embroidery features: One thread pulls directly, up to 10cm; the distance between the line and the line is more than 5mm, the whole painting is not painted if it is not against the background. Cocoon silk is a process in which an embroidery thread is divided into multiple processings for the luster and delicateness of the embroidery work. The first line can be divided into 16 copies, each of which is called "a silk", and the inferior embroidery has no line at all, and the line is thick. Similar to "lace", unbearable!
However, Suzhou embroidery is often “myth†and objectively speaking, if the Suzhou embroidery works on the market can reach 4 silk, it is already quite good. Embroidery workers' vision and energy are limited. If you have seen the embroidery production process in the field, you will not believe in the so-called “1 silk embroidery, 2 silk embroidery, 3 silk†embroidery, and the 64 points is even more of a square. Night talk! In general, the difference between an exquisite and delicate Suzhou embroidery and inferior embroidery is usually at least 4 times!
Factor VIII, experience forecast
Explanation: This is a significant difference between us and other businesses. Most businesses are “quote by price†and “idealistic offerâ€. They only consider how to approve the embroidery, but never consider whether end consumers like it or not. Is it "backward"? The company is committed to long-term cooperation, and hopes that partners like us will be able to sell for a long period of time without any backlog of products and smooth liquidity of funds. Therefore, Bochuang must not only consider the basic price of the product, but also must integrate its own experience to prepare for market sales in advance.
For example, a dog or cat animal painting, some businesses will give a high price, and statement is fine. But Borchon will not only indicate the price of ordinary embroidery because we have found out from practical experience that paintings such as animals originally belonged to the low-end consumer series, unless the customer specified that they must do fine works (Dragon pattern common, general customer side It's the boss.) It's not necessary to do too much at all, there's no need to make it too big, otherwise it's easy to get a high stock price and a backlog of goods. Similar to cats and dogs and animals, mostly for low-end gifts, when do you see people hanging out with the hall?
Another example is a flower in a still life painting or a figure embroidered. Some merchants will give a "ultra-low price" and declare that "the price is low and it is suitable for running." But you think about it, is it low? Consumers also know how to appreciate oil paintings, still life and other arts and paintings? Is it that high-end consumers care about the cheap, and hang a bad one on the halls sold by hundreds of thousands of people? Even if it is a gift, it loses its identity and face.
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