Redwood market downturn

In accordance with past practice, the end of the year is a good time for rosewood prices, this node, there will be a lot of people and collectors to join the boom in the Redwood collection, there is no doubt that this upsurge will also bring money to businesses. However, in recent years, subtle changes have taken place in the mahogany market. Although merchants continue to release “increasing prices” for promotions, they have been counterproductive. In the words of a Redwood merchant, “The price of raw materials to end products is not only Without rising, it fell instead." So what exactly is the status of the mahogany market? At this time, for collectors and ordinary consumers, is it a good time to do it?

The mahogany market has no imaginary fire

The so-called end of the mahogany furniture market season is just a gimmick for business speculation. Recently, the reporter followed a Redwood merchant who visited some high-end mahogany furniture stores. The furnishings in the shop were patchwork and arranged in different sections according to different furniture materials. Different mahogany furniture stores have different main product categories, some of them are mainly Huanghuali mahogany furniture, some have main rosewood mahogany furniture, and they also have red rosewood mahogany furniture. In short, the style distinction is obvious.

In terms of price, different materials and even different furniture sets have different prices. There are thousands of single items, there are also several tens of thousands of mahogany desk chairs, and even more than a few hundred thousand yuan. Mahogany furniture is even more expensive. However, in the tall mahogany furniture market, the reporter did not see endless stream of consumers in the case of promotional prices and limited buying prices. Sales staff reported that “Even if there is little flow of people on the weekend,” the person in charge of a mahogany furniture shop introduced that, in fact, last year’s time, the price of mahogany raw materials had already begun to drop significantly, and by the end of the year, various mahogany furniture had been discounted. The mahogany furniture that sells more than 200,000 yuan now sells only 170,000 yuan. Even so, consumers may not buy it.

Poor polarization of purchasers

A certain surname rosewood merchant surpassed the industry for more than ten years and had its own franchised stores in places such as Shandong and Beijing. She was used to spending time on collectors, and was frequently exposed to the concept of appreciation. The high-end consumers of mahogany furniture have witnessed the ups and downs of the prices of mahogany raw materials, but like the mahogany market in the last two years, the ginger surname mahogany merchants said that they are rare. Judging from the current market, the purchasing population tends to be polarized: some are collectors. This part of the population is different from ordinary collectors of investment. The products they purchase or shoot still occupy a certain market, but this part of the purchase There is a single group; there is still a part of consumers who are ordinary buyers or just need consumers. This part of the consumer population is the real pursuit of high-quality and low-cost consumers in the market, and the price of mahogany has always been higher, even if the market will drop the price of mahogany As a result, consumers may not necessarily have this purchasing power. A ginger surname rosewood merchant gave a practical example. She said that 400,000 yuan a ton of red rosewood, the merchants fell to 200,000 yuan a ton, even lower. In the industry can be called cabbage prices, but this part of the buying crowd is still under pressure.

The ginger surname mahogany analysts said that in the entire industry, their main customer base is still high-end consumers, but from the current market situation, this part of the consumer has a cliff, has the purchasing power but is not willing to lightly shot; There are also some consumers in need of attention in the wait and see turned abroad, to buy red wood products abroad. According to statistics, in January-September 2015, China imported 120,851 redwood products, a year-on-year increase of 26.3%, and the import value reached 18.737 million US dollars, or approximately 117 million yuan. Therefore, from the point of view of finished product imports, it shows that domestic demand is still in place.