The scarcity of raw materials pushes up the price trend
Recently, the reporter interviewed the general manager Qin Qin, the largest importer of mahogany raw materials in Shenzhen, China. He said that the raw materials for making high-grade mahogany furniture are mostly Dalbergia chinensis, Huanghuali, Pterocarpus, etc. Due to the slow growth of these timbers, the difficulty of timber production, and the vast majority of imports from Southeast Asian countries, and at the same time these precious timber production places have imposed stricter restrictions on logging and export, so the raw materials of mahogany furniture will become more and more scarce, and the price is natural Will become more expensive. Although the price of mahogany raw materials fell slightly before the Spring Festival this year, it has quickly recovered to the pre-price reduction level since March. Especially the prices of high-end mahogany furniture such as Dalbergia rosea and red rosewood have shown a strong upward trend, and high-quality mahogany furniture has followed There was a strong sale.
At present, the most expensive raw material for mahogany furniture is Hainan Huanghua Pear. For example, Hainan Huanghua Pear with a diameter of 20 cm and a length of 1 m to 1.5 m. The market price is about 3500 yuan per kilogram. In the past ten years, the price of Hainan Huanghua Pear rose nearly tenfold.
Reporter Fuya Mahogany House learned that the dozens of high-end mahogany furniture brands operating here have a good sales performance in March, and dealers are full of news about the current market of the mahogany furniture market in 2012. The owner of a well-known mahogany brand in Fuya Mahogany said that due to the increased demand for mahogany furniture and the reduction in raw materials, the price of mahogany furniture is getting higher and higher. And the longer the “backlog†of the fine mahogany furniture, the greater the profitable space. According to this boss's estimate, the rosewood furniture rose by about 20% in 2012.
High-end mahogany furniture enters the ranks of luxury goods
It is understood that in 2011, mahogany furniture entered the Hermès product line of the internationally renowned luxury brand for the first time. With the mahogany circle chair appearing in the Hermès Shanghai showroom, the mahogany furniture has been affixed with a luxury label.
In fact, high-end mahogany homes are fully equipped with several characteristics of luxury goods, such as scarce mahogany raw materials, unique production techniques, and cultural connotation of inheriting history. After the mansion and the famous car, many wealthy people with cultural tastes regard the mahogany furniture as a symbol of identity and an expression of cultural taste. Although with the continuous development and evolution of mahogany furniture, people need it for subtle changes, but most of the powerful mahogany buyers value its practicality, value retention and inheritance value.
The customers of mahogany furniture are different from the “impulsive consumer†group, and the influence of market fluctuations on these customers is relatively small. Since it is a combination of practicality, art, collection and inheritance, the price of mahogany furniture is steadily rising without doubt. Based on the above two main reasons, many rosewood furniture manufacturers are optimistic about the 2012 rosewood furniture market.
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