From real-life display to full-service design consultancy mode, from product to service. At the opening ceremony of the day, a comprehensive home experience center integrating home experience, home retail, technology home and other service links attracted the attention of more than 100 domestic media.
In the home "Electric Shock" display of Mei Ke Home Shanghai Huaihai Store, you can see that the Meike home staff is free to ask a community, real estate and apartment type where the consumer is located. Then, the apartment type is presented on the computer desktop, according to the consumer. Like the home style, this staff puts sofas, dining tables, curtains, lamps and other household items in this virtual room. A “home†of soft on-site appears, realizing the real experience and virtual experience. Clever combination.
"If you don't like it, the color and fabric can be adjusted at any time, avoiding the trouble of consumers going back and forth to the home store." According to Julie, the general manager of Meike Home Retail, consumers nowadays are pursuing a unique lifestyle and high-end home products. Meike Home Company not only introduced virtual home dressing, virtual home DIY and home interactive experience wall facilities, but also upgraded products, services and technology, using the Internet + to help consumers customize their homes, and realized smart manufacturing + Smart home, this is also the first "electric shock" enterprise in Xinjiang and even the domestic home furnishing industry.
Affected by the market environment, the traditional home industry faces enormous challenges. A single physical store operation, a monotonous development model and a slow pace of development are difficult to attract young people to join. In the traditional mode, the lack of targeted marketing wastes corporate resources and also makes the corporate brand image lack.
Feng Dongming, chairman of Meike Investment Group Co., Ltd. said that most of the traditional enterprises are developing economies of scale. However, when the scale of the overall industry develops to a certain stage, the benefits of economies of scale begin to narrow significantly. Meike Home advocates “master spirit†and comprehensively The brand upgrade strategy accelerates the transition to a quality economy, and enhances the market competitiveness of the Meike home brand with quality management. He said that Meikemeijia's upgrade of Shanghai Huaihai Store took 9 months, mainly to create a complete retail online and offline integration for consumers in this industry, and to build through the 4.0 upgrade of Meike Manufacturing. Excellent service in an integrated supply chain.
It is understood that the upgrade of the Meike home brand involves business models, products and services, customer experience and other aspects, advocating the combination of technology and art, so that the entire shopping process has been realized from "shopping" to "experience" Leapfrogging redefines the new concept of home retailing.
Since the brand was founded, Meike Home has been adhering to and practicing the “artisan spirit†and has now become a benchmark enterprise for multi-brand, multi-channel and integrated international integrated household consumer goods in China. In order to promote the company's transformation from retailers to brand owners and expand the integrated home integrated consumer goods market, Meike Home has also developed online display and trading products. Among them, the line developed in cooperation with IBM and Apple in July this year. The products will be launched in China next spring.
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