Hua He Wu Xuesong: 450 million Libao energy-saving flame retardant wood door industry upgrade

On the occasion of the 30th anniversary of the International Consumer Rights Day in 2012, SouFun Home Network picked up its professional media responsibilities and launched the 315 special action "Star Service into the Community-2012 Decoration General Mobilization" large-scale event. During the event, SouFun and the 50 cities across the country launched a super interview with home elites, reflecting the development and changes of the home consumer market through the perspective of senior homeowners.

On February 21, 2012, the 11th China International Door Industry Exhibition was grandly opened at China International Exhibition Center. The reporter interviewed Mr. Wu Xuesong, Chairman of Jinghua Crane Furniture Co., Ltd.

Interviewee: Wu Xuesong, President of Beijing Huahe Furniture Co., Ltd. Reporter: SouFun Home Network Wu Yaqin Interview time: February 21, 2012 【Soufang Wu Yaqin】: Hello, Wu, I am very glad to interview you at this international wood door exhibition. To you, first of all, what kind of benefits do you think Huahe Wooden Gate can have in this exhibition?

[Hua He Wu Xuesong]: This time I participated in the 11th International Door Industry Exhibition and saw a lot of brands. Everyone is improving and seeing progress. Although Huahe Wooden Door is in the leading position in this industry, the development and progress of many of these brands are also worthy of our study and learning. Although we did not participate in this exhibition, we placed the key exhibitors in this year’s Guangzhou Province, although This is the case, we will seriously learn from all brands.

[Soufang Wu Yaqin]: How did the overall performance of Huahe in 2011? ?

[Hua He Wu Xuesong]: In the past 2011, it was indeed extraordinary for China Crane. Not only does it have a severe test for China's industries, but it also includes this year. Because the situation of real estate pressure last year was very unfavorable to the industry, and the situation of house sales was not good. This is because the sales of our doors have also been greatly affected. Despite this unfavorable environment, our Huahe Wooden Door should be said to grow. The speed is faster than we expected. The growth has increased by 38.2% over the previous year, which is beyond our expectation. It should be said that through the impact of the Hua He brand in recent years and the efforts of Hua He, Hua He’s reputation has also been continuously improved. The reputation and popularity are also increasing, indicating that the majority of consumers have also recognized Hua He, and I’m also here. Thank you everyone.

[Soufang Wu Yaqin]: The growth rate of 38.4% is indeed a very pretty figure. What kind of development direction is Huahe this year?

[Huahe Wu Xuesong]: This year, we should say that it is an extraordinary year for Huahe. First of all, we are facing a severe market situation. We will intensify our efforts, accelerate the pace, develop new markets, and strive for more. Big market share, this is what we have to do.

At the same time, we have to do is we face the future of competition, in the face of sustainable development of the future long-term crane, we will complete our project with a historic significance of Huahe energy-saving flame retardant wood door industrial upgrading. This project should say that we are investing the most in Asia, investing 45 million yuan, and investing 1.8 billion in light-introducing equipment. It should be said that the production capacity, degree of automation, and advanced level of this door production line are all in Asia. It is unique. And after this production line comes, it should also be frankly speaking, it also marks the level and direction of the development of China's door industry. We will do our utmost to make this project a success and strive to formally open to the outside world in October. And we are not only upgrading the product of the door, but also adding windows, new products.

[Soufang Wu Yaqin]: We also expect our project to be completed soon. In previous interviews, I also learned that many wooden door companies have begun to take the road of integrating homes. What do you think about the current fierce competition in the wooden door industry?

[Huahe Wu Xuesong]: Since the theme of the 21st century is integration and innovation, everyone wants to go in the direction of integration. I think the direction can't be wrong. The problem lies in the foundation of the company that wants to go this way, the brand foundation and the capacity. If we say that a few basics are good, I think we can have the strength to develop in this direction.

Huahe should say that the factory was built in 1956, and this brand has been used for many years. Then we have furniture, solid wood furniture, panel furniture, wooden doors, cabinets and wardrobes. This time, we have wooden windows. The technological level of several products and the equipment level of the production line of the product are incomparable to other companies, so Huahe has such ability, and we will also accelerate development in this direction.

[Soufang Wu Yaqin]: Are the technologies of this energy-saving and flame-retardant wood door industrial upgrading project introduced to foreign countries?

[Huahe Wu Xuesong]: All foreign. Both are the most advanced technologies in Germany and Italy.

[Soufang Wu Yaqin]: When did you think this idea?

[Hua He Wu Xuesong]: We started construction the year before last. It was built a year ago. It has been completed in half a year this year.

[Soufang Wu Yaqin]: We are very much looking forward to appearing with our audience early. The last question is that 3•15 is coming soon. I don’t know what President Wu has to say about our consumers.

[Huahe Wu Xuesong]: 3•15 is the Consumer Rights Day. We have been pleased and honored that Huahe has developed for so many years and has the support and love of the vast majority of consumers. For Huahe Crane, customers and consumers are our gods. We will always uphold the company's development goals of benefiting customers and realizing our dreams. Therefore, we are responsible for customers and responsible for consumers. This is what we have always insisted on. .

What I can promise here with the vast number of consumers is our Huahe products. Whether it is furniture or wooden doors or wardrobes are all environmentally friendly, we are responsible and are all up to international standards. We will not die like some small businesses today. It is up to Lao Lai to become Lao Lai, and I can't. Huahe is a big brand, a famous brand in China and a well-known trademark in China. We must be responsible for ourselves and be responsible to consumers. Therefore, I can only promise that we will fulfill our responsibility to consumers and ensure that Huahe’s products are absolutely environmentally friendly. At the same time, on the occasion of 3•15, we will also carry out some promotional activities to thank and reward the consumers.

[Soufang Wu Yaqin]: Thank you, Wu Zong. Thanks for accepting our interview. I also hope that the future of China Crane will be more exciting. Thank you.

[Huahe Wu Xuesong]: Thank you.