How to change sales ideas of fertilizer distributors

In recent years, a series of changes have taken place in China's fertilizer market, which has entered a phase of resource integration and industrial restructuring. With the continuous deepening of the sales of new fertilizers, promotion and sales of new fertilizers have become a top priority. How do we properly promote the promotion and sales of new fertilizers? I think we must change the distribution ideas of distributors:

First, there is a shift from common fertilizers to new types of fertilizers and high-end fertilizers: In recent years, the national fertilizer companies have been developing, producing, and selling new fertilizers as key projects. Manufacturers are trying their best to sell new fertilizers, according to the current Market situation First-tier retailers and retailers are important links in the sales of new fertilizers. In order to sell new-type fertilizers, first- and second-tier distributors must first accept products, and at the same time, they must give dealers considerable profits, through vigorous promotion and Publicity has enabled new fertilizers to gradually occupy market share.

Second, the sales shop from the township to the village down:

Township distributors are the primary customers of China's current wholesalers, and township and township dealers are also the most active areas in the rural economy. All agricultural capital enterprises are based on townships and villages and radiate to neighboring villages while distributing distribution networks. With the intensification of competition in the agricultural materials market in recent years, the sales terminals of various agricultural capital enterprises are moving downwards, and the terminal purchase demand has become the focus of competition among various manufacturers. Only short channels have high efficiency; when they are close to the terminal, they are close to the users; the circulation speed of the channels is increased, and real benefits can be transferred to customers and farmers.

Third, credit sales operations are converted into cash operations:

At present, the issue of credit sales has always been a difficult problem for dealers. Many local farmers are accustomed to selling credit, and even if they are rich, they are reluctant to trade cash, just in case there is a problem with fertilizer quality. On the other hand, fertilizer manufacturers require payment and delivery, which requires a relatively strong economic strength of dealers. Actual dealers often do not have such strength and are unwilling to take such a big risk. In this way, at the same time as dealers' risks are dispersed, the interests and scale will be dispersed accordingly, and small dealers will have more opportunities. In the new situation, grass-roots dealers must also change their business ideas. They should focus on how to minimize the write-offs of farmers and how to avoid accounts at the end of the year. It is often the end of the year that looks at the books. It seems like you made a lot of money in one year, but you don’t have the money on hand. Most of them are IOUs. In the past, the sales operation mode was down, one year was busy and there wasn't much to earn. Therefore, the distributors had to sell and wear ordinary fertilizers, and there was no profit. The sales promotion of new fertilizers was a trend in the future development of the agricultural resources industry.

In different markets, there are different marketing strategies. The key is to find a suitable method for your own market. The promotion and sales of new fertilizers is a long-term task. It requires continuous innovation to find good methods. The most important thing is to change the dealers. Sales ideas.