The construction of the sales channels of sanitary hardware companies and their width and depth are important ways to enhance the sales and brand image of sanitary products. After nearly 20 years of development, Chaozhou Sanitary Ware has experienced the development process from counterfeiting, counterfeiting, foundry, manufacturing and creation. Nowadays, with the gradual improvement of corporate brand awareness, manufacturers are not willing to make wedding dresses for others, and they hope to enhance the sales of products and the brand awareness through channels. When the reporter walked into the Chaozhou bathroom, he saw the advertisements of local sanitary ware brands everywhere on the streets and alleys of Chaozhou. It can be seen that Chaozhou sanitary ware has risen one after another, and it is unwilling to make wedding dresses for others and vow to be the buzz of brand enterprises. It is understood that Chaozhou's large-scale sanitary ware enterprises basically take the agent route and develop business through dealers across the country. However, it is a pity that the agency network is still underdeveloped so far. Although the ambitions of the enterprises are still the same, the reality is extremely cruel. Many enterprises are not allowed to follow the law and fall into a dilemma. No matter which kind of channel model, the brand awareness, product quality and service quality of the company will not be separated. By visiting Chaozhou Sanitary Ware Co., Ltd., combined with the views of relevant people inside and outside the industry, the reporter made a few words for the way that Chaozhou Sanitary Ware Co., Ltd. took a good channel. Calling the brand to honour and diligently go out. "Chaozhou ceramics has developed to today, we must take the road of branding." Zhang Jinhua, secretary general of Chaozhou Ceramic Industry Association, said that Chaozhou sanitary ware must focus on high-end, logistics terminal practices, Chaozhou bathroom The brand is delivered to the market through the terminal. However, Secretary Zhang also mentioned that terminal construction is a long process. At the beginning, McDonald's and KFC also had their terminal markets all over the world after decades or even hundreds of years of accumulation. Chaozhou hardware bathroom products occupy half of the country, but only product output, not brand output, making a wedding dress for others is a helpless, but also a kind of embarrassment. The influence of regional brands determines the brand status of local enterprises. Chaozhou Sanitary Ware needs to erect the banner of “China's Bathroom Capitalâ€, arouse the sense of regional brand honor, and actively go out, but can't make a quick profit, the market needs a cultivation period. Recognizing self-improvement and daring to go out For Chaozhou, the production and manufacture of sanitary ceramics has inherent advantages because of natural resources and historical reasons. Chaozhou Ceramics has a history of thousands of years, has a complete ceramic manufacturing industry chain and a large number of skilled workers. The local rich kaolin resources are good in plasticity, especially suitable for joint toilets and personalized ceramic products. The quality advantage of the products is a major feature of Chaozhou Sanitary Ware. Many well-known brands in the industry are OEM products produced by Chaozhou Weiqi, and the quality is recognized by the industry. Under this circumstance, Chaozhou Sanitary Ware can no longer follow the old trend. This method of earning profits by selling resources will be eliminated sooner or later. Enterprises must make plans early, act decisively, bravely go out, and soon reach the goal of selling brands instead of selling products. The current brand awareness of Chaozhou Sanitary Ware is generally low. It is difficult to find agents, and it can assist the market through third-party organizations. Mastering the overall situation , the promotion and development of sanitary products that are good at going out is constantly upgrading. In the context of the rise of new technologies, vocabulary such as globalization, networking, leading consumption, liberalism, internet marketing, and TV shopping outlines the new situation. The initial framework for the sales market. From the perspective of the law of market development and the competition mode of market sales, although traditional sales have a complete marketing system, with the gradual release of the huge energy of science and technology, traditional sales channels will face new challenges. The impact of the emerging modern sales model on traditional sales models is inevitable. Wang Jun, general manager of Chengdu Rongjie Building Materials Co., Ltd. also mentioned: “The Internet is now more and more developed.†Enterprises should intervene early, and while exploiting traditional channels, they are good at using emerging tools, doing promotion and product sales, and forming online lines. Under the interwoven marketing network. Keeping product innovation to win the market with quality "There is no brand in the world, and there are more people who use it. It has become a brand." It is no more appropriate to use Mr. Lu Xun's celebrity statement to describe the brand. Although product quality is not the only condition that determines consumer use, it is definitely a prerequisite. The reason why a brand becomes a brand and can survive for a long time, the quality of the product must be extraordinary. More advertising and promotion, if the quality of the product is not good, it is also awkward, and even become a sickle to kill the enterprise. Product innovation is the foundation of the company's survival. On the road of channel expansion, enterprises must first take innovation as a pioneer, open up the market with channels, and win the market with quality. Although the Chaozhou sanitary ware brand is not well-known, but the quality and price are low, it is very suitable for urban and rural consumption. Try to take the road of rural encircling the city, first establish a foothold in the second and third-tier cities, and then gradually move to the high-end market. Boldly promised service to seize the market today's hardware sanitary ware market, there is no shortage of good products, no shortage of market space, the most lacking is precisely the promise. Commitment reflects a social responsibility and is a social mission. In a market economy environment with interests first, if companies dare to make bold commitments, they will attract more attention. Together with the fact that services can be followed up, they can win the recognition of consumers, and the development of channels to build specialty stores will also be a matter of course. . At present, the ceramic industry is still in the seller's market era. Many ceramic enterprises adopt natural sales status such as single agent and wholesale. At this time, Chaozhou Sanitary Ware should take the lead in exerting strength, enter the professional building materials market and building materials supermarket through channels, and actively take engineering and home decoration. And hidden channels such as community promotion, take the first step to seize the market. Chaozhou Sanitary Ware must go out and train and hire marketing talents and introduce professional managers. In short, the channel expansion and branding road is a systematic project, including production, sales, research and development, and promotion.
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