Furniture industry ushered in the era of "three products"

In recent years, with the continuous accumulation of business development experience, the competition among furniture companies not only stays in the price war. Everyone is looking for a breakthrough, excavating and expanding the brand's comprehensive strength and entering the subdivision from all levels. Thus, we found that the competition in the furniture industry is also changing. With the improvement of the external environment and the continuous improvement of the overall quality of the company itself, the furniture industry will usher in a higher level of development that focuses on product quality, functional taste, and corporate branding. .

Style is more tasteful

With the change of people’s life concept and the improvement of living standards, the requirements for home life are increasingly refined. The author found in home shopping malls such as Jin Haima, Xiangjiang, and Leanju. The style of furniture that has a more prominent sense of design in previous years was different. Emphasizing the functional style of the furniture itself has become the mainstream of the furniture market this year. Xiao Bian saw in the European city Xiangjiang home mail, in addition to the traditional plate, mahogany, European-style furniture inertia show this year, functional furniture occupied the mainstream display area of ​​furniture products. Such as mpe bed, using imported latex, emphasizing humane, intelligent; Songbao Kingdom aircraft, ocean, trucks, space stars and other children's suites, "learning step by step" chair lifts, computer chairs, etc., not only pay attention to health and environmental protection, but also emphasizes space The possibilities for expansion can be freely adjusted and adopted, and these children’s furniture will age with children.

As it grows, it becomes higher and larger... These novel functional furniture styles are highly regarded.

Recently, small-family dwellings have become the preferred choice for many working-class people and young people. However, this cannot stop their pursuit of quality furniture. Multifunctional, small, and transformable small-sized furniture will follow. Hai Ruisi fabric sofa positioning low-end consumer groups favored by the market, it is understood that Hai Ruisi sofa are mostly small, versatile, and highly creative personality, these furniture is compact, cute and delicate, free Combination or even change the shape, whether it is in the living room tea room, or in the restaurant, bedroom, etc., either as an independent decorative small pieces, can also be placed as a practical object, very practical and convenient.

Material is more quality

The fierce market competition, the variety of the furniture industry, the increasing homogeneity of products, and the imperfect competition mechanism have forced companies to focus more on R&D, marketing, and customer service. With the support of a group of industry leading companies and related supporting integration, the furniture industry is gradually moving towards the quality era, forming a unique competitiveness and influence.

Over the years, the popularity of furniture, in addition to style, there is a very important aspect is the material. According to Guo Xiangyang, general manager of Fortress Furniture, although many people know that children's furniture is better than wood, it is not known that solid wood furniture alone does not guarantee that youth furniture is natural and non-polluting. First of all, solid wood furniture should be chosen as far as possible in the selection of materials and craftsmanship. For example, pine wood furniture is best made of Nordic Finland pine wood. Secondly, the surface of solid wood furniture often needs to be painted to ensure its service life. Therefore, the most environmentally friendly water-based varnish is particularly important. At present, there are many second- and third-tier solid wood companies in the market that are imitations of the first-line brand products, but the material and surface paint treatment. None of them pass. Guo Xiangyang also said that the use of natural materials of furniture products, such as rattan, hemp, etc., the preparation of furniture, such as banana leaves and other plant waste made of new materials, are the symbol of quality furniture era.

Overall more brand sense

Some people say that the marketing core of a product is a brand, a brand, and finally a brand. What is a brand? Brand is a kind of power, brand is a kind of trust, brand is a kind of value, brand is a kind of concept.

It is understood that high-quality products have become the most concerned issues for many companies and businesses, and more and more home building materials companies are beginning to realize the importance of brand building. Many enterprises have greatly increased the brand and the industry's popularity by increasing the investment in brand building. The company not only gained development, but also led the furniture and building materials to the brand era.