In the apology letter, the statement that “the company ’s own problems will be liable in accordance with relevant laws and regulations†not only lacks operable and substantive solutions, but also expresses it in a very broad way; the official Weibo actually set "No comment" mode. This may be Da Vinci's warning that consumers may not buy it. Such an apology lacks sincerity.
In fact, behind the actions of "Da Vinci" "Free Trade Zone One-Day Tour" and "Export to Domestic Sale", consumers' psychology is used to make huge profits of several times, ten times or even hundreds of times. This kind of behavior cannot be cancelled by a single apology.
If the purchase of goods involves false product labels, fictitious materials and places of origin, and quality is not enough, the enterprise constitutes a fraudulent consumer. For those consumers who have already picked up the goods, they can claim "refund one, pay one" according to the "Consumer Rights Protection Law"; for those consumers who have concluded a contract and have not yet picked up the goods, according to the "Contract Law", if there is clear evidence If the merchant loses its business reputation, the consumer can also suspend the performance of the contract.
To make the public really accept its apology and make consumers trust the brand again, Da Vinci can't just stay on apology and internal rectification. On the one hand, for the injured consumers, Da Vinci must take the initiative to take the responsibility of compensation, and not be perfunctory; on the other hand, in the future business process, it is no longer possible to "hang the sheep's head to sell dog meat", but really Local integrity management, adhere to the bottom line of law and ethics.
An apology is far from the end of the regulatory authorities' legal responsibility for the "Da Vincis". Well-known brands for more than ten years, after inspection, quarantine, production, sales and other links, still become the "leak fish" of supervision, which is indeed worthy of reflection by relevant departments. Regarding how supervision is no longer "post-awareness" and how law enforcement can get rid of passive embarrassment, the relevant departments should effectively take responsibility and take the initiative to step forward to enhance the ability to discover illegal enterprises and violations.
From the Eurocode floor, to the Finch home, and then to the prevalent furniture market of "false foreigners", repeated frauds sounded the alarm: if the enterprise does not bear the moral responsibility, and the government does not bear the responsibility of supervision, the next "Da "Finch" is not too far away from consumers. Xinhua News Agency, Shanghai, July 19
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