2013 kitchen and appliances market is expected to rise slightly

In 2012, the macroeconomic situation was sluggish, and the household appliance industry was affected and entered the adjustment cycle. However, the production and sales of kitchen and bathroom appliances were significantly stronger than those of other home appliance industries. In particular, kitchen appliances, data shows that in the first half of 2012, the kitchen and electric industry still maintained a growth rate of 17.5%, while the entire household appliance industry grew at only 8.9%. According to forecast data of Beijing Zhongyekang Times Market Research Co., Ltd., the retail sales of the water heater market in 2013 will reach 39 billion yuan, and the retail sales of gas stoves and range hoods will reach 21.4 billion yuan and 14.5 billion yuan, and other product category markets will also Maintaining a considerable market size, in 2013, kitchen and kitchen appliances market is expected to go out of a slight upward trend.

It is understood that in China, kitchen and toilet electrical industry has a history of more than 20 years of development, production companies continue to introduce new products, so that the industry has maintained a strong vitality, is considered as the sunrise industry in the home appliance industry. With the continuous improvement of people’s living standards, the increasing escalation of consumer purchasing power and consumption levels has led kitchen companies to focus more on R&D and production, new materials and new technologies have been applied, kitchen appliances, and new products. New appearances and new features emerge in an endless stream. Subversive product innovations have brought kitchen and bathroom appliances closer to the habits of modern people in terms of function and use. Energy saving, environmental protection, health, and intelligence have become new directions for the upgrading of kitchen appliances.

Kitchen appliances have a lot to see, in March 2013 at the Shanghai New International Exhibition Center held in China Household Appliances Expo - Shanghai 2013, kitchen and toilet appliances will become "the highlight", according to the Shanghai Household Appliances Exhibition Organizing Committee, kitchen appliances theme The exhibition area will be displayed in a single image of the entire hall. In the past, it will create a good display platform for kitchen and kitchen appliances, promote the promotion of innovative products and innovative concepts in the production of kitchen and bathroom appliances, and strengthen the production of kitchen and bathroom appliances and distribution channels. The communication and interaction between businesses and consumers further stimulated the increase in sales of kitchen appliances.

The reporter learned from the organizing committee of the Shanghai Household Appliances Show that at present, Kohler China, Germany Miji, Boxi Household Appliances (China) Co., Ltd., Electrolux (China) Electric Appliance Co., Ltd., and A. O. Ou Smith (China) Water Heater Co., Ltd., Ningbo Fangtai Kitchenware Co., Ltd., Hangzhou Boss Electric Co., Ltd., Guangdong Wanhe New Electric Co., Ltd., Guangdong Wanjiale Gas Appliance Co., Ltd., Zhejiang Meida Industrial Co., Ltd., Zhejiang Kangquan Electric Appliance Co., Ltd. Co., Ltd., Zhejiang Supor Co., Ltd., Jiuyang Co., Ltd., Guangdong Huijiebao Electric Co., Ltd., and Shandong Thinkcap New Energy Co., Ltd. have all confirmed their participation in the show, and plans to bring a full set of the latest kitchen and toilet electrical products to showcase the company’s The R & D and production capacity of kitchen and toilet appliances.

At present, in the form of participation in the exhibition, various companies are actively planning "new tricks", it was revealed that kitchen power companies or will jointly create a food street at the exhibition site, to show more vivid and interesting situation of kitchen electric products "supernatural power." “In many home appliance categories, kitchen electric products are very special. Emphasis is on comprehensive functionality and operability. Therefore, exhibiting companies not only display electrical products, but also deliver a richer life in a more close to consumer mentality. Information, interpretation of fashion, comfort, health, and safety of life concepts, allowing consumers to experience a new life style." A person in charge of participating companies said in an interview. The development trend of integration of kitchen and bathroom appliances will also be reflected in the 2013 Shanghai Consumer Electronics Show. Exhibitors are no longer simply arranging and displaying electrical items. Instead, they use the “step-in” of the overall kitchen and bathroom as an example. Harmony with home renovations and appliances and appliances.