"The sinking of investment channels in the furniture and building materials market" is one of the keywords that the industry has paid more attention to in recent years. Reporters recently learned from the Liaoning Provincial Furniture Association, invited buyers 2012 China Shenyang International Furniture, Woodworking Machinery Building Decoration and raw materials Expo in Shenyang International Exhibition Center on August 17 this year, will focus on the northwest, northeast, In the second, third, and fourth-tier markets in North China and other North China regions.
"Striving to develop and build a furniture investment platform for the Sanbei market is the geographic positioning of Shenyang Furniture Fair in the past few years. Taking into account the consumption level, market demand and product nature of China's northern and southern regions, Shenyang Furniture Fair has targeted the main market as Sanbei The area is in line with the actual situation of the northern furniture industry. "The person in charge of the Liaoning Furniture Association told reporters," If the three north areas are the horizontal market positioning of the Shenyang Furniture Fair, then this year's large-scale international exhibition in Shenyang will build a 2-3 level market development platform It is the vertical positioning of the exhibition. "
"As the country continues to issue a series of macro-control policies on real estate in first-tier cities, as well as raw materials, labor costs, market competition and other factors, furniture and building materials in the primary market have been very difficult to do in recent years." A furniture company head I told reporters, "Many companies' profits in specialty stores in the primary market have continued to shrink, and even become a big burden for the development of enterprises. The money earned by engineering and retail is not enough to cover store rent and labor costs. Many companies have already Close storefronts in first-tier cities one after another in an effort to reduce costs. "
"But in the secondary and tertiary markets, the situation is just the opposite." The person in charge of the enterprise said, "The secondary and tertiary markets do not have the situation of the upstream industry depression caused by real estate regulation, and 70% of China 's household building materials consumer groups are in the vast second-tier market . In the tertiary market, the sales of many companies in the secondary and tertiary markets continued to rise last year, which is in stark contrast to the primary market. The sinking of channels is an inevitable market transformation in the new era. I heard that this year's Shenyang Furniture Exhibition is positioned Investment promotion in the second, third, and fourth-level market channels has provided convenience for our channels to sink. This exhibition is worth attending. "
Since the beginning of this year, the Provincial Furniture Association has sent a number of inspection teams and working groups to visit the furniture building materials market in more than 20 provinces and cities in China . While promoting the Shenyang Furniture Fair, it has also done a lot of market research work. "Many county-level city distributors in Shaanxi, Shanxi, Heilongjiang, Jilin, Liaoning, Hebei and other places are very interested in the Shenyang Furniture Fair. They are suffering from the lack of a professional exhibition to build a bridge for the development of the second and third tier markets." Feng Chen from other provinces The staff of the delegation who rushed back to Shenyang said excitedly, "One side needs to sink the channel, the other side needs to concentrate on large-scale purchases. This is where the buyer-seller fit is, but there is a lack of a platform. This year ’s Shenyang International Furniture Fair At that time, the gap was filled. "
It is understood that as of May , Shenyang International Furniture Fair has successfully booked more than 70% of booths . Since this year's exhibition not only exhibited furniture, floors, wooden doors, but also opened exhibition halls for woodworking machinery, raw and auxiliary materials and construction materials, the exhibition has formed an integrated industry vertical and horizontal market development, industrial upstream and downstream enterprise docking, north and south home culture A three-dimensional interwoven circulation network integrating communication, brand promotion and terminal sales.
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